When it comes to Facebook marketing, most solopreneurs are savvy enough to have a fan page, where followers can like your content and interact with you.
Creating your own Facebook page is good and can help your business grow because it provides a great first step in your customer journey.
But it’s easy to overlook another important aspect of Facebook marketing: Facebook Groups.
On Facebook, users can create groups and invite other people to join. Groups can be centered on a specific hobby like knitting, calligraphy, or even yodeling.
They can even be great for organizations like your local PTA committee or your neighborhood watch.
Facebook groups can also be leveraged to help you grow your business. Here are 3 hacks for growing your Facebook Group fast!
You’ll meet new potential customers and learn more about your target market.
Plus, here are three more ways that running a Facebook group can build your brand…
Members Get to Know the Real You
Facebook Pages allow you to share content but don’t give you any privacy controls. This means if you want to say something to one customer, you have to say it to them all. While this isn’t necessarily a bad thing, it does make it harder for followers to get to know the person behind the brand.
A Facebook group gives you more privacy options. You can make your group closed so no one outside of the members can see your posts. This can allow you and your participants to be more relaxed and share more personal details with each other.
Members Can Share Their Feedback
Another advantage of creating a Facebook group is that you can learn a lot from your members. For example, you can post about your upcoming product and ask for feedback on the sales copy or request comments about the graphics for your project.
Some group creators have also used Facebook groups to generate community content. Ask about a controversial topic and feature answers from different members on your blog or website. Invite members to share their best tips for doing something in your niche.
Members Will Look to You for Guidance
As you share valuable content with your members, they’ll begin to trust you. The more they trust you, the more they’ll come to you for guidance and advice. This gives you the chance to offer even more value and share product recommendations.
If you have an active Facebook group filled with thousands of members, you may also notice that others think of you as a leader in your niche.
This kind of social proof and know, like, and trust can skyrocket your organic reach, build your authority as an expert, and help propel your business into a massive success!
Making a group can be a fun and rewarding way to market your brand. With a little bit of time and patience, you can create a thriving community using Facebook groups.
Using content shortcuts like a year of done-for-you engaging questions to ask your group can really help make creating and running a successful group less time-consuming and stressful, which is always a win in our book!