At the heart of every great Facebook group lies a strong, engaging content strategy that keeps members coming back for more. Whether you're looking to start your own Facebook group or revamp an existing one, there are a few key Facebook Group topics and concepts that you should focus on when creating your content plan.
Some of the most popular topics for Facebook Groups are those that center around a shared interest or hobby. For example, a group for fitness enthusiasts might include posts about the latest exercise trends, motivational tips for staying on track with your health goals, and ideas for healthy recipes and meal plans.
Other popular types of Facebook Groups focus on providing support or advice to their members. These groups might include posts about parenting advice, relationship advice, or career advice. Members of these groups often turn to the group as a resource when they're facing a difficult situation or looking for guidance from people who have been through similar experiences.
No matter what type of Facebook Group you're running, it's important to keep your content strategy in mind when planning and creating. A comprehensive guide to Facebook Groups like this one will keep you on track so you know exactly how to grow, engage, and sell in your group!
So, what do you talk about? What are the types of things you need to mention or ask about to keep your followers engaged, and to know what is on their minds?
If you are running out of ideas for discussion with the members of your Facebook group, try the following 7 proven conversation starters.
1 – What Is Your Biggest Problem Concerning _____ ?
Fill in the blank with some topic that has to do with the niche or market you are involved in. If you are in the weight loss industry, a simple question to ask here would be, "What is your biggest problem concerning losing weight and keeping it off?"
2 – Go Randomly Off-Topic
You have no doubt seen the unending number and variety of topics that your Facebook friends chat about from one moment to the next. People love Facebook because there are no written rules about what they should or should not be talking about. You should frequently use the elements of surprise and randomness to engage the creative brains of your Facebook group, mentioning a topic that has nothing to do with your industry or market.
3 – Reveal Your Personality
People on Facebook want to get to know you. If they joined your group, there was a reason. Perhaps they were interested in the topic of your market or niche, but when all is said and done, they will only stay active in your group if they are attracted to you in some way.
You need to frequently weave your unique personality into your posts and updates on Facebook. This includes not only your personal page but your groups as well.
4 – Promote Others
Why not host a Fearless Promotion Friday? One day every week, at a specified time, update your Facebook group with a post that offers to promote the infographics, blog posts, Twitter tweets, Facebook pages, or other online marketing efforts of your group members.
This develops respect and trust with the people in your group, and can also reveal some wonderful opportunities for joint venture agreements and cross-promotions with others.
5 – Talk about Goal Setting and Achievement
This works especially well in November and December but is applicable any time of the year. Ask your audience, "What’s the#1 goal you want to achieve this/next month/year?" Recording all of the information you get from the answers your Facebook group members provide gives you a wonderfully insightful idea of just what your market is looking for help accomplishing.
6 – "What Is Your Favorite Book on ___ ?"
You can ask that question several times a year and your audience will never get tired of answering it. You may want to ask about their favorite book regarding some topic that relates to your business or industry. Frankly, you can ask about a book in any genre or field, and you will get several responses that start engaging discussions.
7 – Ask Simple, 2 Choice Questions
"Coffee or tea?" "Boxers or briefs?" "Cats or dogs?" The simplicity of these 2 choice questions makes them incredibly quick and easy to post, and you can do so in just a few seconds. Although they seem very straightforward, the discussions and conversations that they can create can be rather in-depth and enjoyable. Remember, it is your choice whether or not to make these questions industry-relevant, but you build engagement and your online presence no matter what you ask about.
Looking for more than 7 topic ideas for your Facebook Group? Become a member of Socially Inclined Academy and we'll help you flesh out a new, engaging Facebook Group topic idea every single week as part of our Content Class Series. Learn more about Socially Inclined Academy here.
In summary, when planning your topic ideas for your Facebook Group, consider the following:
- What type of group are you running? (e.g. hobby-based, support-based, etc.)
- What sort of content will be most relevant and engaging for your members?
- How often should you be posting new content?
- Who will be responsible for creating and managing your content? We can help there with our 365 done-for-you engaging questions for your group!
- Are there any best practices or resources that you can turn to for help with developing your strategy?
If you keep these aspects in mind and engage with your group every day in some way, you'll be on your way to a group that is the go-to community in your niche!
In social media success,
-Julie & Jess
Two women on a mission to help you clear the chaos and craft your dream business!
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