Every day, artificial intelligence gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. These AI tools and programs are accessible to small business owners just like you!
The power of AI lies within its ability to gather and interpret large amounts of data very quickly.
Using AI, you can automate and personalize your marketing. You can save time and money spent analyzing data and creating strategies, giving you time to focus on what’s most important to you.
Exciting advances in AI are shaping and reshaping marketing operations. In fact, more than 60% of marketers not only use AI, they say it’s the most important aspect of their data strategy.
Here are 7 easy ways AI can make growing and running your business easier.
1. Email Marketing
Email Marketing was one of the first forms of AI marketing because it allows you to simulate one-on-one conversations with a large audience at once.
Advancements in email marketing allow you to create automations based on engagement or the specific interest of a subscriber. Tagging a subscriber who clicked a link to your best-selling product but hasn't purchased yet can fire off a special series of emails meant to answer the biggest questions and show the value of that product even more clearly to that interested subscriber.
Do you have a marketing email to send out but are torn between two designs? You don’t have to just guess which is better. With AI, you can run an A/B test.
With an A/B test you tell your system to send a fraction of your email list Email Design A and another fraction Email Design B. If Email Design A was opened and engaged with more, the remainder of your email list receives that design. No more guessing which design is better!
2. Chat Bots
Perhaps the most recognizable form of AI for marketing is the use of chatbots!
People talk to computers all the time. We ask Google and Alexa questions daily. A chatbot is the same concept. Most people ask the same service-based questions over and over. Instead of paying an employee to sit and answer repetitive customer service requests all day, you can utilize a chat box for these simpler inquiries.
Customers are becoming more open to accepting help from chatbots. A recent survey discovered 40% of people will accept help from a chatbot immediately. This frees up your time from dealing with repetitive small issues, allowing you to only work with the larger and more urgent issues.
Simply setting up your auto-responses for your Facebook Page with a few of your most asked FAQs can save you a ton of time in the long run!
3. Bookings
Whether you’re meeting with a paying customer or running through a sales demonstration with a potential client, getting an accurate appointment booked is important. And you want to make it as easy as possible for them to book with you.
AI systems have auto-scheduling features every business should be taking advantage of. You can tell the system who is scheduled that day and how much time there needs to be in between appointments, among other rules. From there, the system can walk a visitor through scheduling their appointment automatically, all without the use of an admin to manually schedule an appointment.
4. Social Media Automation
If you're like most businesses, you're using social media to reach new customers and grow your brand. But creating fresh, engaging content can be a lot of work - especially if you're doing it yourself.
That's where social media automation comes in. Automating your social media content can help you save time and produce better results by automating your social media posts and scheduling them for optimal reach.
Social media automation can help you grow your business by:
- Keeping you at the top of mind with your followers.
- Helping you reach more people, more often.
- Saving you time - so you can focus on other aspects of your business.
In fact, some done-for-you social media automation marketing systems like Your Social Plan can save you 40+ hours a month by combining ready-to-post content with an easy-to-use social media scheduler.
5. Strategic Social Ads
What time of day should you post on social media, send an email, or run an advertisement? How do you find your ideal audience? You guessed it: through the power of AI.
AI Ad Tools like Meta Ads (Facebook Ads and Instagram Ads), promoted pins on Pinterest, and more can run tests for what time of day is best to make an action. They are also responsible for your ability to target exactly who you want to send your advertisement to online.
This optimizes your ad budget so you’re not wasting money advertising to the wrong people or at the wrong time.
6. Retargeting
We’ve probably all experienced something similar: you’re shopping online for a pair of running shoes. You compare a few styles and exit out of the site. Next thing you know, every website you visit has advertisements featuring running shoes. You can thank the power of AI. It knows you’re looking for a pair of running shoes, so it’s going to pop in wherever you go to remind you of those shoes you still need to buy.
Using AI to gather market intelligence and data like this means your business can target the right people. You can have a great marketing campaign. Great visuals, great copy, a great hook. But if the right people aren’t seeing it, it won’t matter. AI can help you reach the right people.
By recording the demographics of your current audience as well as whoever interacts with your company online, AI tools can optimize your target audience. You can then use AI to create customer profiles and curate marketing that targets each person uniquely. Efficient targeting means a great return on sales.
7. Copy Writing
There are many reasons why AI can be used for copywriting. Some of the benefits include increased speed, better quality, and more accurate results.
AI can help to speed up the copywriting process by automating some of the tasks that are involved. This means that you can get your content written more quickly and efficiently.
The quality of the content is also likely to be improved with AI. The software is able to analyze and understand data more effectively than a human can, meaning that the content will be more accurate and relevant.
The type of content AI can help write includes:
- Blog posts
- Product descriptions
- Website pages
- Sales pages
- Email content
While there is no shortage of AI copywriters out there now, our favorite is Jasper (previously known as Jarvis) because of its easy-to-use interface and robust features.
The Future is AI
When you’re a new business, you are constantly creating, developing, and testing new strategies. And that’s fine while you are new. But the one thing every business needs to scale sustainably is a clear and organized process.
After you create a process, you can pass it on to an AI system that can run it for you. This frees up your hands to grow another part of your business. And the cycle repeats, until your business is a large and efficient operation, with the assistance of AI.
And it’s more than the small tasks. AI can also take on large compilations of data and run formulas to make decisions for your marketing strategies. You can use AI to automate, personalize, and optimize your marketing process every step of the way.
As technology continues to get smarter, every business will be relying on AI in some way. No more spending long hours manually completing simple marketing tasks. They are essential to the marketing process but can now be handed off to a computer.
Run your business efficiently and make more money with the help of AI and easy solutions like these.
-Julie & Jess
Two women on a mission to help you clear the chaos and craft your dream business!
Need more help? We got you! Here are 5 ways we can start working together today!
👉 Download the FREE Your Social Plan and treat yourself to some done-for-you (DFY) posts! https://www.sociallyinclined.com/free-calendar
👉 Join a community of like-minded women entrepreneurs. Join the women-in-business movement, list your products & services, and get connected with Grit Grind & Grace!
👉 Start your Your Social Plan membership today to get 3 posts scheduled for you every single day! https://www.sociallyinclined.com/your-social-plan
👉 Learn how to write AHHHmazing content that attracts your people and gets them to buy! Become an Academy Member and join us for a PRICELESS weekly Content Class! Learn more here. https://www.sociallyinclined.com/offers/UqJZthzE/checkout
👉 Need step-by-step instruction, how-tos, and tutorials on some of the most important tasks you need to grow your business online? Get access to Take Action Training here https://www.sociallyinclined.com/takeaction
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