You know that social media marketing is a GREAT way to grow your following and make more money. But, you may not know that there are some common mistakes that are KILLING your engagement!
If you are making any of these mistakes, don’t worry; it's never too late to correct your social media marketing and make it better.
8 Social Media Marketing Mistakes... you didn't know you were making!
Not Engaging with Your Followers
When your followers comment on something, share or ask a question, don’t wait too long to respond. If you have someone monitoring your social media, have them inform you of ongoing conversations and potential areas of engagement.
Not Filling Out Your Profile Completely
Incomplete profiles make your business look either sloppy, or fake. If you want to be taken seriously, fill out a complete profile with a good profile picture, your company logo/banner and information so that you can be contacted outside of the network.
Not Focusing on Follower Quality
Some people make the mistake of focusing on the number of followers rather than the quality. You want to concern yourself with finding followers who are potential customers.
Not Posting Regular, Relevant Updates
If you aren’t active on social media posting things that resonate with your audience, then you’re not going to get any traction. If you plan to be successful with social media marketing it takes perseverance and patience, not one-hit wonders.
Not Choosing Your Channels Wisely
You don’t need to be active on every single social media channel. Be active on the channels that your audience loves, automate content to the other channels, and that will work out fine.
Not Automating Some Actions
There are a lot of things, such as daily scheduled motivational and engaging posts, that you can automate on social media. Be sure to use a tried and true scheduling system like Your Social Plan so you don't look robotic.
Not Interacting Personally
Every chance you get, it’s important to make spur-of-the-moment updates that are relevant to your business and your goals. This will make you look more real in the eyes of your followers.
Not Personalizing Messages for the Channel
Sending out an identical mass message to all of your social media networks that you’ve connected with, is a big mistake. Most of the time, you’ll have leads who are on more than one account. If you do this they’ll quickly feel bored or worse, spammed.
Using social media to market your business is a proven technique to get more customers, make more sales, and increase your bottom line, but only if you avoid these mistakes.
Take one at a time and make the improvements needed to get on the right track so that you make your social media marketing profitable for your business.
Your audience (and your wallet) will thank you for it!
-Julie & Jess
Two women on a mission to help you clear the chaos and craft your dream business!
Need more help? We got you! Here are 5 ways we can start working together today!
👉 Download the FREE Your Social Plan and treat yourself to some done-for-you (DFY) posts! https://www.sociallyinclined.com/free-calendar
👉 Join a community of like-minded women entrepreneurs. Join the women-in-business movement, list your products & services, and get connected with Grit Grind & Grace!
👉 Start your Your Social Plan membership today to get 3 posts scheduled for you every single day! https://www.sociallyinclined.com/your-social-plan
👉 Learn how to write AHHHmazing content that attracts your people and gets them to buy! Become an Academy Member and join us for a PRICELESS weekly Content Class! Learn more here. https://www.sociallyinclined.com/offers/UqJZthzE/checkout
👉 Need step-by-step instruction, how-tos, and tutorials on some of the most important tasks you need to grow your business online? Get access to Take Action Training here https://www.sociallyinclined.com/takeaction