Attraction Marketing

Benefits over Features - Benefits win EVERY time! Remember, it's What’s In It For Them!

Benefits over Features - Benefits win EVERY time! Remember, it's What’s In It For Them!

Let’s talk about feature over benefit and why it matters when it comes to your marketing. If there is one thing you should take away from this, it’s that your customers don’t really care about all the bells and whistles of what you have to offer. All they care about is what’s in it for them. What will the product or service they are buying do for them? If you can tap into that and answer that question, it’s easy to turn an interested prospect into a customer.  

The best way to illustrate might be an example. Let’s say you are in the market for a new blender. What do you care about? The size of the motor, how fast the blades spin, or what fancy material they are made out of? Or do you care about making smooth smoothies quickly and being able to blend just about anything without having to worry about dulling the blades? It’s the second, isn’t it?  

The first list is features. They are nice, but what you care about are the benefits you get from those features. Keep this in mind as you create content, product descriptions, sales pages, emails, and any marketing material.  

It’s not as easy as it sounds. We often focus on the features because we’ve spent a lot of time and effort creating them. They are why our products and content work. They are what deliver the benefit and we are proud of them. At the end of the day though, all our readers, subscribers and customers care about is what’s in it for them. How can what we have to offer benefit them?  

By changing the focus from what you have to offer them to what they have to gain, you build trust. You’re showing that you have your customer’s best interest in mind with everything you offer to them. Yes, you get paid for what you create and do, but at the end of the day, it’s about the person buying from you. And that’s the way it should be. That’s how you build a business that will be around for years and decades to come.  


Watch the full video here: 


Schedule some time this week to look at your marketing material and sales pages. Are you highlighting the benefits or features? Edit those pages as needed. Then sit down and pick one of the benefits your customers love the most. Create some content around it and share it on your site and on social media. It’s a powerful tactic to draw in new people who are looking for a solution to a problem you can provide.

Need more Done For You help with Social Media?

Get three amazing posts every day 
with Your Social Plan.

Socially Inclined

Julie & Jess

Two women on a mission to help you clear the chaos and craft your dream business!

Love this? What's Next?

👉 Need content to wow your audience, and turn them into raving fans? Your Social Plan for more done-for-you Content. It's a great way to look like a PRO with all of the attraction marketing posts you need!

👉 Free Social Posts Download this month's FREE Your Social Plan for more done-for-you Content. It's a great way to look like a PRO! 

👉 Need to learn how to write better content? Become an Academy Member (It's only $ and join us for Content Class each Tuesday at 11 Eastern! 

👉 Need FREE marketing training to get your business going? Join us on Thursdays at 11 Eastern live in our Facebook Group! 

👉 Need DFY content that's ready to post? Shop our store for tons of time-saving solutions! 

Reading next

Crafting Your Customer's Journey: From cold lead to warm fuzzy buyer!
SMS Marketing: How to Jumpstart Your List and Skyrocket Your Sales

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.