December is knocking on our doors, and it's bringing a whole lot of festive cheer and engagement opportunities. As we gear up for the holiday season and year-end reflections, it's time to spruce up your social media game.
So, what should you be posting on social media in December to get more engagement and grow your business on social media?
In short, content that captures the feeling of December and all of the holidays and happenings that are going on this month. We've already planned and created the entire month of content for you here in our Your Social Plan Monthly Marketing (including 2 reels a day). Grab your engaging social media content with reels for December here.
In this guide, we've got you covered with all the tips and tricks to create engaging content throughout December. Grab your cocoa, and let's dive in!
Crafting Compelling Social Media Posts for December
Alright, let's kick things off by decking the social media halls for December. This month is all about the warm and fuzzy feelings, as the holiday season kicks into high gear.
Here's how you can create posts that not only capture the holiday spirit but also make your audience feel like they've found a cozy spot by the virtual fireplace:
- Embrace the Holiday Spirit: December is all about the festivities. Think twinkling lights, snowy landscapes, and the smell of freshly baked cookies. Use visuals that scream "holiday cheer" to get your audience in the right mood.
- Gift-Giving Ideas: 'Tis the season of giving, so think about posts that help your audience with gift ideas. Whether you're suggesting the perfect presents for different types of people or running a holiday giveaway, it's all about sharing the love.
- Countdowns and Advent Calendars: Create anticipation by running countdowns or sharing an advent calendar-style series. You can reveal surprises, tips, or fun facts every day until the big day arrives.
- Food, Glorious Food: The holiday season is all about indulging in delicious treats. Share festive recipes, cooking tips, or even host a "holiday recipe swap" where your audience can share their favorites.
- Holiday-Themed Contests: Engage your audience by running holiday-themed contests. From ugly sweater competitions to "best holiday decor" contests, these are bound to get folks participating.
- Highlight Gratitude: December is a time to reflect and express gratitude. Share stories of gratitude, conduct polls or quizzes related to thankfulness, or ask your audience to share what they're thankful for.
- Santa's Workshop: If your brand allows, take a peek behind the scenes at your workplace during the holiday season. Show your team's holiday spirit, whether it's decorating the office or participating in charity events.
- Winter Wonderlands: December is also about the winter season. Share posts related to staying cozy, winter safety tips, or your audience's favorite winter activities.
- Festival of Lights: If your audience celebrates Hanukkah, share meaningful posts that explore the holiday's traditions, history, and personal stories.
- Kwanzaa Celebrations: For those celebrating Kwanzaa, share posts that educate your audience about its principles and symbols, and highlight ways to honor this important holiday.
- Educational Content: December is a great time for content that educates your audience. From "how-to" guides on holiday crafts to in-depth explorations of holiday traditions around the world, there's plenty to share.
- Share User-Generated Content: Encourage your audience to share their own holiday-themed content. It could be their favorite decorations, recipes, or holiday memories. This not only engages your audience but also creates a sense of community.
Remember, December is all about sharing the joy and spreading good vibes. Use captivating visuals, heartwarming stories, and engaging calls to action to keep your audience feeling connected and merry throughout the month. Let's sleigh this December together! 🎁
Navigating the December Social Media Landscape
December is a unique mix of holiday magic, year-end reviews, and New Year's excitement. We'll help you find the sweet spot to keep your content relevant and captivating.
Here's how you can take advantage of all of December's content opportunities:
- 🎅 Balance Festivity and Year-End Content: December isn't just about the holidays; it's also the time for reflecting on the year that's ending and gearing up for the one to come. Find that sweet spot between festive cheer and year-end musings, ensuring your content resonates with both aspects of the season.
- 🗓️ Stay Aligned with Key Dates: Keep an eye on crucial dates in December, like Christmas, Hanukkah, New Year's Eve, and any industry-specific events. Ensure your content is in sync with these dates to maximize your reach and engagement.
- 🎁 Promotions and Deals: If your brand is offering holiday promotions or deals, make sure to tease and promote them effectively. Build anticipation among your audience and provide all the information they need to make those holiday purchases.
- 🎄 Decorate Your Profile: Just like you'd decorate your home, consider giving your social media profiles a festive makeover. Update your cover photos, profile pictures, and even your bios to reflect the holiday spirit.
- 🎯 Set New Year's Resolutions: As the year comes to a close, it's an excellent time to engage your audience with New Year's resolution content. Encourage them to share their goals, aspirations, and how your brand can help them achieve these.
- 🎉 Year-End Recap: Create content that recaps your brand's highlights and achievements for the year. Show your audience how much they've been a part of your journey and express gratitude for their support.
- ❄️ Winter Tips and Tricks: Winter isn't just about the holidays; it's also about staying safe, healthy, and cozy. Share tips and tricks for winter wellness, such as skincare advice, winter driving tips, or even how to beat the winter blues.
- 🍾 Celebrate Milestones: If your brand has any significant December milestones, like anniversaries or achievements, use this month to celebrate and share your success with your audience.
- 🕺 Festive Playlists and Entertainment: Don't forget about the entertainment aspect of December. Share festive playlists, movie recommendations, and entertainment content that gets your audience into the holiday groove.
- 📆 Countdowns and Holiday Events: Share countdowns to key dates and promote holiday events, whether they're your own or ones you're participating in. This creates excitement and keeps your audience engaged.
- 🌐 Global Celebrations: If you have a global audience, consider highlighting different cultural celebrations happening in December, such as Diwali, St. Lucia's Day, or Pancha Ganapati.
Keep the holiday magic alive in your social media presence by maintaining a delicate balance between the different aspects of December. This is the month to be festive, reflective, and hopeful for what's to come. Make it a memorable journey for your audience, and they'll be more than ready to welcome the New Year with you.
Celebrating December's Special Holidays on Social Media
December is more than just the holiday season; it's a treasure trove of unique holidays and observances. Let's dive into how you can incorporate these special occasions into your social media content to connect with your audience on a personal level.
13 Holidays to Celebrate on Social Media for more engagement:
🍪National Cookie Day (December 4): Join the sweet celebrations by sharing your favorite cookie recipes, behind-the-scenes baking adventures, or stories related to the joy of baking and sharing cookies.
🌍Human Rights Day (December 10): This day is all about promoting and celebrating human rights. Share inspiring stories, quotes from human rights activists, or discuss how your brand supports and values human rights.
🎄National Ugly Christmas Sweater Day (December 17): Join the fun by sharing images of your team or customers donning their ugliest Christmas sweaters. You can even run a contest to see who has the ugliest (and most creative) sweater.
🕯️ Hanukkah (December 7-15): If your audience celebrates Hanukkah, you can showcase this beautiful festival by sharing the story behind the holiday, the lighting of the menorah, and delicious recipes for latkes and sufganiyot.
🎆 New Year's Eve (December 31): Help your audience prepare for the grand finale of the year. Share party planning tips, resolutions, or even memorable moments from the past year. Everyone loves a good New Year's celebration!
📜 Boxing Day (December 26): Especially popular in the UK and Canada, Boxing Day is a time for giving to those in need. Share stories of generosity, charitable organizations, or ways your brand contributes to the community.
❄️ First Day of Winter (December 21): Winter officially begins in December. Offer winter survival tips, such as staying warm, winter sports suggestions, or hot cocoa recipes to keep your audience cozy.
🎄 Christmas (December 25): Christmas is the star of December. Share the magic of the season with heartwarming stories, festive traditions, and gift ideas. Whether your brand is about cozy sweaters or high-tech gadgets, there's a way to join in the holiday cheer.
🎇 Kwanzaa (December 26 to January 1): If your audience celebrates Kwanzaa, you can educate your followers about its principles and symbols. Share stories of how people celebrate and honor this important holiday.
🍫 National Chocolate Day (December 28): For all the chocoholics out there, celebrate this day with mouthwatering images of chocolate creations, chocolate recipes, or even a fun chocolate-themed poll or quiz.
🥁 Festivus (December 23): Made famous by the sitcom "Seinfeld," Festivus is a humorous holiday celebrated with quirky traditions. Share a laugh with your audience by discussing unique holiday traditions or creating your own Festivus-style content.
🎧 World Music Day (December 22): If music plays a significant role in your brand, this is the day to share the magic of music. Highlight your favorite holiday tunes, create playlists, or engage your audience with music-related content.
📚 Read a New Book Month (December): Encourage your audience to pick up a new book during December. Share your reading recommendations, host a virtual book club, or discuss the impact of literature in your niche.
These special December holidays provide a perfect opportunity to celebrate and connect with your audience on a more personal level. Whether you're in the business of gift-giving, education, or simply spreading cheer, there's a way to make these holidays meaningful to your brand. So, embrace the season and dive into the festivities with your audience!
Sparking Conversations: 20 Engaging Questions to Ask in December on Social Media
December is all about making connections and sparking engaging conversations on social media so don't hold back on the visibility-boosting posts.
Here are 20 engaging questions to get your audience chatting in December!
Feel free to copy a question and try it out for your self.
- 🌟 What's your most cherished holiday memory from childhood, and how do you recreate it today?
- 🌆 As the year ends, what's one thing you've learned about yourself that you'd like to carry into the new year?
- 🎁 What's the most meaningful and thoughtful gift you've ever received or given during the holiday season?
- 📚 If you could recommend one book that had a significant impact on your life, what would it be, and why?
- 🌲 What's your favorite way to spread holiday cheer and kindness to others during December?
- ☃️ Share your go-to winter self-care routine that keeps you feeling your best during the chilly months.
- 🍽️ What's the one dish or dessert that represents the holidays for you, and who in your family makes it the best?
- 🌠 What's a personal achievement from this year that you're especially proud of?
- 📸 Share a photo from a past holiday season and tell us the story behind it.
- 🎅 If you could have a heart-to-heart conversation with Santa Claus, what would you ask him?
- 🎄 What's your all-time favorite holiday movie, and what makes it special to you?
- 🌟 As the year wraps up, what's one goal you'd like to achieve before the clock strikes midnight on New Year's Eve?
- ❄️ Share a winter wonderland memory: a snowy adventure, a cozy moment by the fire, or a frosty day you'll never forget.
- 🌆 What's a positive change you've made in your life this year, and how has it impacted you?
- 🎁 In the spirit of giving, what's a cause or charity that's close to your heart, and why?
- 🤶 If you could spend the holidays in any destination in the world, where would it be, and what would you do there?
- 🕯️ Reflecting on Hanukkah, what traditions or memories stand out most to you during the Festival of Lights?
- 🥂 What's your go-to New Year's Eve tradition or superstition for welcoming the new year with good luck?
- 📷 Share a photo that encapsulates your 2022 journey – the highs, the challenges, and the moments that shaped your year.
- 🪔 In the spirit of Kwanzaa, what principle do you resonate with the most, and how do you apply it to your life?
Use these questions to ignite conversations, foster a sense of community, and encourage your audience to share their thoughts, experiences, and holiday traditions. December is a time for connecting, and these thought-provoking questions will help you achieve just that.
10 December Inspirational Quotes Your Audience Will Love
Who doesn't love an inspiring quote? We've handpicked quotes that fit perfectly with December's spirit of giving, reflection, and fresh starts. Learn how to make these quotes pop with eye-catching graphics that'll boost your shares and engagement. Or, consider purchasing our December Posting Plan where we've already made 3 daily posts for you!
Here are ten inspirational quotes for December, each accompanied by examples of how different niches could use them:
"The best way to spread holiday cheer is singing loud for all to hear." - Buddy the Elf
Example for a Music Store: "Just like Buddy the Elf sings his heart out, let the music within you shine. What's your favorite holiday tune to belt out this season?"
"In every winter's heart, there's a quiver of spring." - Kahlil Gibran
Example for a Gardening Blog: "Even in the coldest of winters, nature holds the promise of spring. What are you looking forward to planting when the season changes?"
"It's not what's under the tree that matters, it's who's gathered around it." - Anonymous
Example for a Family Photographer: "Capturing moments that bring families together, one snapshot at a time. What's your favorite holiday family tradition?"
"A little smile, a word of cheer, one act of kindness can make someone's day." - Anonymous
Example for a Charity Organization: "This December, let's be the reason someone smiles. Share your favorite way to spread kindness during the holidays."
"New Year – a new chapter, new verse, or just the same old story? Ultimately, we write it. The choice is ours." - Alex Morritt
Example for a Life Coach: "As we approach the end of the year, it's time to reflect on the chapters we've written and the stories we'll create in the year ahead. What's your vision for 2023?"
"The magic in new beginnings is truly the most powerful of them all." - Josiyah Martin
Example for a Business Mentor: "Each new day is a fresh start in your entrepreneurial journey. How are you harnessing the magic of new beginnings in your business?"
"Adopt the pace of nature: her secret is patience." - Ralph Waldo Emerson
Example for an Outdoor Adventure Brand: "In the great outdoors, patience is key. What's your favorite way to connect with nature this winter?"
"The best preparation for tomorrow is doing your best today." - H. Jackson Brown Jr.
Example for a Productivity App: "Seize the present to shape a better future. How do you make today count toward your goals?"
"Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill
Example for a Business Consultant: "In the world of entrepreneurship, every step counts. Share a moment when courage helped you overcome a setback."
"The journey of a thousand miles begins with one step." - Lao Tzu
Example for a Travel Agency: "Exploring the world is about taking that first step. Where's the next destination on your journey of a thousand miles?"
These inspirational quotes can be applied in various niches to inspire and engage your audience in meaningful conversations throughout December. Feel free to try out a few for yourself!
Finalize Your December Content Calendar
It's all about being organized! Now it's time to map out your December content calendar, making sure your posts align perfectly with key dates, holidays, and trends. Get ready to spread the holiday cheer with your compelling content.
Here's how to create an effective content calendar for December:
📅 Set Clear Objectives: Start by defining your goals for December. Is it to increase engagement, promote holiday sales, or foster a sense of community? Understanding your objectives is crucial for planning your content.
🗓️ Key Date Mapping: Identify all the important dates in December that are relevant to your brand, whether they're holidays, special observances, or industry-specific events.
📝 Brainstorm Content Ideas: Time to unleash your creativity. Brainstorm a variety of content ideas, including blog posts, videos, stories, polls, and user-generated content. Make sure your content aligns with your goals and key dates.
🗂️ Content Categories: Categorize your content into different themes. For instance, you might have categories like holiday promotions, behind-the-scenes, customer testimonials, or educational content. This helps keep your feed diverse and appealing.
📷 Visuals and Graphics: Don't forget to plan your visuals. Select images, create graphics, and draft captions in advance. Consistency in your visuals will give your social media a polished look.
🕒 Schedule Posts: Take advantage of social media management tools like our best-selling Socially Suite Marketing Tool to schedule your posts. This ensures you maintain a regular posting schedule without being tied to your devices 24/7. Remember to schedule posts for weekends and holidays too.
🎉 Promotions and Giveaways: If you're running any holiday promotions, sales, or giveaways, plan your content around them. Build excitement by teasing your audience with what's to come.
🗣️ Engagement Plan: Don't forget to interact with your audience. Respond to comments, engage in conversations, and foster a sense of community. Social media is a two-way street.
With your December content calendar all set, you're well-prepared to maintain an engaging and cohesive social media presence. Stay organized, stay creative, and most importantly, enjoy the process. December offers countless opportunities to connect with your audience and make it a month to remember!
As December's festivities and reflections unfold, your social media strategy can shine brighter than Rudolph's nose. With our tips and insights, you'll create content that resonates, engages, and builds connections with your audience. Don't miss this chance to make December a month filled with memorable social media engagement. Let's sleigh it together! 🌟