How to Boost Engagement on Social Media for Small Business Owners

How to Boost Engagement on Social Media for Small Business Owners

In today's digital landscape, engagement on social media is crucial for small businesses to get noticed and build a following. But with so many competitors flooding the space, getting engagement is easier said than done. In this post, we'll discuss the top reasons for low engagement and how small business owners can overcome them with Socially Inclined's MVP posting strategy.

The Challenge of Low Engagement

One of the main reasons for low engagement on social media is posting too much about one type of thing. People get tired of seeing repetitive content and will ultimately tune out. It's important for small business owners to find a way to share their expertise while still being magnetic and interesting to followers. 

Socially Inclined's MVP Posting Strategy

Socially Inclined offers a proprietary "MVP posting strategy" to help small business owners maximize engagement on social media. MVP stands for Motivational, Visibility-Boosting, and Promo & Presence-Building posts.

  • Motivational Posts: These posts provide inspiration and encouragement to followers. They are designed to appeal to everyone and can include anything from quotes to funny memes.
  • Visibility-Boosting Posts: These posts are designed to help businesses get noticed on social media. They can include things like sharing behind-the-scenes content or participating in trending hashtags.
  • Promo & Presence-Building Posts: These posts are aimed at those with an interest in the business. They can include things like sharing information about upcoming events or showcasing products or services.

Balancing the MVP Posts

To maximize engagement, small business owners must find a balance between the three types of MVP posts. While Motivational and Visibility-Boosting posts are designed to appeal to everyone, Promo & Presence-Building posts are aimed at those with a specific interest in the business. By sharing a mix of all three types of posts, businesses can keep their followers engaged and interested in what they have to offer.

Learn more tips and tricks for how to use this strategy specifically for your industry in this episode of "The Get Socially Inclined Podcast". Listen below: 

 

Boosting engagement on social media can be a challenge for small business owners, but with Socially Inclined's MVP posting strategy, it is possible to maximize engagement and build a following. By sharing a balance of Motivational, Visibility-Boosting, and Promo & Presence-Building posts, businesses can keep their followers engaged and interested in what they have to offer.

 

 

Let us be your social MVP. Discover Your Social Plan - a daily posting plan for better engagement, and Socially Suite - a complete social media management system, and see what simple, effective, and affordable marketing solutions can do for your bottom line! 

In stress-free social success,

-Julie & Jess

Two women on a mission to help you clear the chaos and craft your dream business!

 

Need more help? We got you! Here are 5 ways we can start working together today!

👉 Download the FREE Your Social Plan and treat yourself to some done-for-you (DFY) engaging content!  https://www.sociallyinclined.com/free-calendar

👉 Join a community of like-minded women entrepreneurs. Join the women-in-business movement, list your products & services, and get connected with Grit Grind & Grace!

👉 Start your Your Social Plan membership today to get 3 posts scheduled for you every single day! https://www.sociallyinclined.com/your-social-plan

👉 Learn how to write AHHHmazing content that attracts your people and gets them to buy! Become an Academy Member and join us for a PRICELESS weekly Content Class! Learn more here.  

👉 Need step-by-step instruction, how-tos, and tutorials on some of the most important tasks you need to grow your business online? Get access to Take Action Training here https://www.sociallyinclined.com/takeaction

Back to blog

Julie Herndon & Jessica Hetherington

Two women on a mission to help you clear the chaos and craft your dream business!

  • 50 Creative January Social Media Ideas to Boost Engagement

    50 Creative January Social Media Ideas to Boost...

    January is all about fresh starts, goal setting, and embracing the new year. Whether you want to motivate your audience, inspire them, or simply add a little fun to their...

    50 Creative January Social Media Ideas to Boost...

    January is all about fresh starts, goal setting, and embracing the new year. Whether you want to motivate your audience, inspire them, or simply add a little fun to their...

  • a clean workspace with a woman working with bold black font that says "30 Inspirational January Quotes"

    30 Inspirational January Quotes

    January is the perfect time for reflection and new beginnings. Whether you want to motivate your audience, encourage goal setting, or simply celebrate the season, these 30 inspirational quotes will...

    30 Inspirational January Quotes

    January is the perfect time for reflection and new beginnings. Whether you want to motivate your audience, encourage goal setting, or simply celebrate the season, these 30 inspirational quotes will...

  • 30 Engaging Social Media Questions to Ask Your Audience in January

    30 Engaging Social Media Questions to Ask Your ...

    January is the perfect time to connect with your audience through meaningful and fun conversations. These 30 engaging social media questions are designed to get interaction, encourage engagement, and keep your...

    30 Engaging Social Media Questions to Ask Your ...

    January is the perfect time to connect with your audience through meaningful and fun conversations. These 30 engaging social media questions are designed to get interaction, encourage engagement, and keep your...

  • A clean workspace with the words in bold font: How to Create the Perfect January Social Media Calendar

    How to Create the Perfect January Social Media ...

    January is all about fresh starts, making it the perfect time to refresh your social media strategy. From New Year’s resolutions to cozy winter themes, this guide will help you...

    How to Create the Perfect January Social Media ...

    January is all about fresh starts, making it the perfect time to refresh your social media strategy. From New Year’s resolutions to cozy winter themes, this guide will help you...

1 of 4