Know, Like, & Trust: How Your Audience Makes Purchasing Decisions

Know, Like, & Trust: How Your Audience Makes Purchasing Decisions

Building Know, Like, & Trust is the secret behind better engagement.

Are you tired of feeling like a robot when it comes to engaging with your target audience on social media? Well, fear not my friend, because we've got some advice that'll help you build a tribe of loyal followers who'll be hanging on your every word... or should we say post!

It's not about strategy... It's about building connections.

First off, forget about rigid strategies. People don't want to interact with a lifeless automaton - they want to connect with a real, live human being! So don't be afraid to show some personality and be reactive to your audience. It's not just about following a set of rules, it's about building Know, Like, & Trust (KLT) with your followers.

You're a person and so is your follower... Never forget that.

To build KLT, you've got to be tuned in to your audience's needs. That means keeping an eye out for what they're excited about, what they're complaining about, and what they need help with. Think of it like being a detective, always on the lookout for clues about what your tribe wants to see from you.

People do business with people, not faceless social media accounts.

And let's not forget about being authentic and personable. No one wants to interact with a faceless brand - they want to get to know the person behind the account. So don't be afraid to show off your unique personality and let your audience get to know you. Share your story, your interests, and your values. That's what will really make you stand out in a sea of bland social media accounts..

Watch The Full Training Here...

  

Your followers have to know you are a real person before they make the decision to buy from you.

Finally, be responsive to your audience. When they ask questions or leave feedback, respond in a timely and respectful manner. This shows that you value their input and are committed to providing them with the best possible experience. Plus, it's just good manners!

So there you have it, folks - our guide to building KLT and creating a tribe of devoted followers. Just remember to be personable, reactive, and above all, be yourself. Your audience will love you for it!

Now It's Time to Take Action

How can you build Know, Like, and Trust in your business? Let us know how you engage and connect with your audience!

-Julie & Jess

Two women on a mission to help you clear the chaos and craft your dream business!

Love this? What's Next?

 

👉 Download the FREE Your Social Plan and treat yourself to some done-for-you (DFY) posts!  https://www.sociallyinclined.com/free-calendar

👉 Start your Your Social Plan membership today to get 3 posts scheduled for you every single day! https://www.sociallyinclined.com/your-social-plan

👉 Learn how to write AHHHmazing content that attracts your people and gets them to buy! Become an Academy Member and join us for a PRICELESS weekly Content Class! Learn more here. https://www.sociallyinclined.com/offers/UqJZthzE/checkout 

👉 Need step-by-step instruction, how-tos, and tutorials on some of the most important tasks you need to grow your business online? Get access to Take Action Training here https://www.sociallyinclined.com/takeaction

 

Back to blog

Julie Herndon & Jessica Hetherington

Two women on a mission to help you clear the chaos and craft your dream business!

  • 50 Creative January Social Media Ideas to Boost Engagement

    50 Creative January Social Media Ideas to Boost...

    January is all about fresh starts, goal setting, and embracing the new year. Whether you want to motivate your audience, inspire them, or simply add a little fun to their...

    50 Creative January Social Media Ideas to Boost...

    January is all about fresh starts, goal setting, and embracing the new year. Whether you want to motivate your audience, inspire them, or simply add a little fun to their...

  • a clean workspace with a woman working with bold black font that says "30 Inspirational January Quotes"

    30 Inspirational January Quotes

    January is the perfect time for reflection and new beginnings. Whether you want to motivate your audience, encourage goal setting, or simply celebrate the season, these 30 inspirational quotes will...

    30 Inspirational January Quotes

    January is the perfect time for reflection and new beginnings. Whether you want to motivate your audience, encourage goal setting, or simply celebrate the season, these 30 inspirational quotes will...

  • 30 Engaging Social Media Questions to Ask Your Audience in January

    30 Engaging Social Media Questions to Ask Your ...

    January is the perfect time to connect with your audience through meaningful and fun conversations. These 30 engaging social media questions are designed to get interaction, encourage engagement, and keep your...

    30 Engaging Social Media Questions to Ask Your ...

    January is the perfect time to connect with your audience through meaningful and fun conversations. These 30 engaging social media questions are designed to get interaction, encourage engagement, and keep your...

  • A clean workspace with the words in bold font: How to Create the Perfect January Social Media Calendar

    How to Create the Perfect January Social Media ...

    January is all about fresh starts, making it the perfect time to refresh your social media strategy. From New Year’s resolutions to cozy winter themes, this guide will help you...

    How to Create the Perfect January Social Media ...

    January is all about fresh starts, making it the perfect time to refresh your social media strategy. From New Year’s resolutions to cozy winter themes, this guide will help you...

1 of 4