august social media content

What to Post in August to Get More Engagement on Social Media

What to Post in August to Get More Engagement on Social Media

August is a time of transition for most. Whether from the relaxed days of summer to tight schedules of school and extracurriculars or maybe it's the anticipation of early fall, August has a lot to offer on the marketing front.

Because of this, August is the perfect time to revitalize your social media presence and connect with your audience in meaningful ways.

A picture of a content calendar for small business owners to use in August on social media

To help you achieve that, we've curated a list of engaging post ideas that will capture attention, spark conversations, and boost your overall engagement.

From trending topics to seasonal themes, these ideas will keep your social media feeds fresh and exciting throughout the month.

  1. Share summer vacation tips: Offer travel advice, packing hacks, or destination recommendations to inspire your audience's summer adventures. For example, if you had a travel agency, you would provide insider tips on finding the best deals, must-visit destinations, and off-the-beaten-path attractions.

  2. Highlight outdoor activities: Encourage your followers to make the most of the sunny weather by sharing ideas for outdoor activities like hiking, biking, or picnics. For instance, if you were a fitness brand, you could suggest outdoor workout routines, share hiking trail recommendations, or showcase local parks and recreational areas.

  3. Celebrate National Wellness Month: Provide wellness tips, self-care suggestions, or share your favorite healthy recipes to promote well-being. For example, if you are a wellness coach, you could offer mindfulness exercises, stress management techniques, or nutritious recipes tailored to the summer season.

  4. Back-to-school preparations: Help parents and students gear up for the new school year by sharing organization tips, school supplies recommendations or study techniques. If you were an educational platform, for instance, you could provide study guides, time management strategies, or online resources to support students' academic success.

  5. Feature summer recipes: Share refreshing drink recipes, BBQ ideas, or no-bake desserts that capture the flavors of summer. For example, if you were a food blogger, you could showcase your favorite summer salad recipes, create a series of grilling tutorials, or share step-by-step instructions for making homemade popsicles.

  6. Show appreciation for your customers: Highlight a loyal customer or feature their success story to build brand loyalty and foster a sense of community. For example, if you were a beauty salon, you could showcase before-and-after transformations of satisfied clients or run a "customer of the month" campaign to recognize and reward loyal customers.

  7. Promote local businesses: Collaborate with other local businesses and showcase their products or services to support your community. For instance, if you were a boutique clothing store, you could partner with a local jewelry designer and feature their pieces in your posts, or collaborate with a nearby cafe to offer exclusive discounts to your customers.

  8. Spotlight team members: Introduce your team members, share their expertise, or showcase their achievements to humanize your brand and strengthen relationships. For example, if you were a marketing agency, you could feature interviews with your team members, share their professional tips, or highlight their recent successful campaigns.

  9. Celebrate International Youth Day (August 12th): Share inspirational stories or advice for young entrepreneurs or recognize the accomplishments of young leaders in your industry. If you were a business mentor, for instance, you could provide tips for young entrepreneurs starting their own ventures, share success stories of young business owners, or host a live Q&A session with a young leader in your industry.

  10. Highlight industry trends: Keep your audience informed and engaged by sharing insights, statistics, or predictions relevant to your industry. For example, if you were a technology company, you could discuss the latest advancements in your field, highlight emerging trends, or provide tips for incorporating new technologies into everyday life.


What to Post on Social Media in August


Being successful on social media in August requires a thoughtful approach because people's schedules tend to start ramping back up and your followers may be busier than ever.

By understanding the interests and expectations of your audience, you can tailor your content to resonate with them effectively. In this section, we'll explore different content types and themes that will make your social media posts shine throughout the month.

Here are 10 types of social media content that will work perfectly in August

  1. Educational content: Share informative blog posts, infographics, or video tutorials that provide valuable insights or teach your audience something new.

  2. Behind-the-scenes content: Give your audience a sneak peek into your business or creative process, allowing them to connect with your brand on a deeper level.

  3. User-generated content: Encourage your followers to share their experiences, testimonials, or creative uses of your products or services.

  4. Inspirational stories: Share stories of success, resilience, or overcoming challenges that will inspire and motivate your audience.

  5. Trending challenges: Participate in popular social media challenges or start your own to create buzz and encourage user participation.

  6. Interactive polls and quizzes: Pose questions or quizzes to your audience to gather insights, spark engagement, and foster a sense of community.

  7. Fun facts and trivia: Share interesting facts or trivia related to your industry, products, or relevant August themes to educate and entertain your followers.

  8. Throwback content: Take a trip down memory lane by sharing nostalgic content or reflecting on significant milestones in your business journey.

  9. Customer Testimonials: Feature positive reviews or testimonials from satisfied customers to build trust and credibility.

  10. Calls-to-action: Include clear and compelling calls-to-action in your posts, encouraging your audience to like, share, comment, or visit your website.

There are a ton of content options within each of these 10 content ideas so we hope they get your ideas flowing! To get your imagination going even more, let's imagine for a second that we have an online skincare business... Let's say we sell Bellame, Younique, or Mary Kay products as our side hustle.

What would each of these 10 content ideas look like in the context of a direct sales skincare business?

Let's take a look!

  1. Educational content: Create a blog post titled "The Ultimate Skincare Routine for Summer: Tips and Products" where you provide step-by-step guidance on how to care for the skin during the summer months. Include recommendations for SPF products, lightweight moisturizers, and other essential skincare items.

  2. Behind-the-scenes content: Share a behind-the-scenes video showcasing how your skincare products are made. Take your audience on a virtual tour of your production facility, highlighting the use of natural ingredients and the meticulous process of creating high-quality skincare products.

  3. User-generated content: Start a social media campaign where you ask your followers to share their skincare routines using your products. Encourage them to post pictures or videos, along with their experiences and results. Share a selection of the best submissions, accompanied by heartfelt captions and user testimonials.

  4. Inspirational stories: Share a story of a customer who struggled with skin issues and how your products helped transform their complexion and boost their confidence. Include before-and-after pictures and a personal testimonial from the customer, emphasizing the positive impact your skincare line had on their life.

  5. Trending challenges: Create a skincare challenge for your audience, such as the "Glowing Skin Challenge." Encourage participants to follow a skincare routine using your products for a specific period, share their progress on social media using a dedicated hashtag, and offer a prize for the most impressive transformation.

  6. Interactive polls and quizzes: Create a poll on social media asking your audience about their favorite summer skincare essentials. Present options like sunscreen, face masks, or hydrating serums, and invite them to choose their top pick. Additionally, design a quiz titled "What's Your Skincare Personality?" where participants answer questions to discover their ideal skincare routine based on their skin type and concerns.

  7. Fun facts and trivia: Share an interesting skincare fact on social media, such as "Did you know that the skin is the body's largest organ?" or "Fun fact: Vitamin C is a powerful antioxidant that helps brighten and even out skin tone." Include captivating visuals and encourage your audience to share their favorite skincare facts in the comments.

  8. Throwback content: Celebrate a significant milestone in your skincare business by sharing a throwback picture of your very first product launch. Reflect on the journey and growth of your brand, expressing gratitude to your customers for their support and loyalty throughout the years.

  9. Customer Testimonials: Feature a testimonial from a satisfied customer who experienced significant improvements in their skin after using your products. Share their story, including details about their skin concerns, the specific products they used, and the positive impact it had on their self-esteem and overall well-being.

  10. Calls-to-action: End each social media post with a clear call-to-action, such as "Like this post if you're ready to achieve radiant, healthy skin this summer!" or "Tag a friend who deserves a skincare upgrade." Direct your audience to your website or online store, inviting them to explore your product range and make a purchase.

By implementing these content ideas into your social media strategy, you can engage your audience, establish your brand as a trusted skincare authority, and drive interest and sales for your online skincare business.

Oh, and by the way... If you have a skincare business and need great content to start getting the word out about your skincare business? Click here to try 7 Stunning Beauty & Skincare Posts for absolutely free! 


Holidays to Celebrate on Social Media in August

Hey there, let's talk about the awesome holidays and observances in August that you can celebrate on social media! It's a fantastic way to connect with your audience and add some excitement and relevance to your content.

  • First up, we have International Friendship Day on August 1st. This is the perfect time to spread some love and warmth by sharing heartwarming messages, stories, or quotes about friendship. Let your followers know how much you appreciate them!
  • National Watermelon Day (August 3rd): Time to indulge in the juicy sweetness of watermelon! Celebrate this delicious day by sharing refreshing watermelon recipes, fun facts about this summer fruit, or mouthwatering pictures of watermelon-themed treats.
  • International Cat Day (August 8th): Calling all cat lovers! It's the purr-fect day to share adorable pictures and videos of cats, engage in "cat-tastic" conversations, or even partner with a local cat shelter to promote cat adoption and raise awareness for feline well-being.
  • Then, we have National Book Lovers Day on August 9th. If you're a book lover, you'll love this one! Recommend some must-read books to your audience or even host a book giveaway. Don't forget to ask your followers to share their favorite reads too – it's a great way to start bookish conversations!
  • National Relaxation Day (August 15th): Who doesn't need a little relaxation? Use this day to promote self-care and relaxation tips to your audience. Share ways to unwind, destress, and pamper themselves, whether it's through meditation, a spa day, or a peaceful nature walk.
  • Next, get ready to celebrate the art of photography on World Photography Day, which falls on August 19th. Share stunning images on your social media, host a photo contest, or feature talented aspiring photographers. Get creative and showcase the beauty of this art form!


Engaging holiday posts for August


  • Now, who doesn't love dogs? National Dog Day on August 26th is a paw-some opportunity to post adorable pictures of dogs. You can also share pet care tips to help pet owners take good care of their furry friends. Want to go the extra mile? Partner with a local animal shelter to raise awareness and support – it's a win-win!
  • And let's not forget Women's Equality Day on August 26th! This is a time to honor the incredible achievements of women throughout history. Share empowering stories of inspiring women or highlight influential women in your industry. Let's celebrate their accomplishments and contributions!

Remember, when you celebrate these holidays on social media, make sure your posts match the tone and purpose of each occasion while staying true to your brand identity and values. Have fun connecting with your audience and fostering a sense of celebration and community!


Questions to Spark Conversations on Social Media in August

Engaging your audience in meaningful conversations is key to building strong relationships and increasing engagement on social media. By asking thoughtful questions, you can ignite discussions, gather insights, and foster a sense of community.

Here are some thought-provoking questions to spark conversations in August:

  1. What's your favorite summer vacation destination and why?

  2. Share a photo of your favorite outdoor activity and tag a friend who you'd like to do it with.

  3. What's your go-to self-care practice for maintaining wellness in the summer?

  4. What's your most memorable summer food or drink experience? Share the recipe or restaurant recommendation.

  5. What are your back-to-school essentials or tips for a smooth transition?

  6. Who is a female leader or trailblazer that inspires you, and why?

  7. What's your favorite summer memory from your childhood?

  8. Share a photo of your pet enjoying the summer season and tell us their favorite outdoor activity.

  9. How do you stay motivated and productive during the hot summer months?

  10. What's the best book you've read this summer, and why would you recommend it?

Remember to actively engage with the responses you receive and continue the conversation by replying to comments and encouraging further interaction.

An example of an engaging question a small business owner would ask on social media in August to get more engagement.

Quotes to Inspire on Social Media in August

Inspirational quotes have a way of resonating with your audience and inspiring them on their journey. Sharing meaningful quotes can evoke emotions, spark motivation, and foster a positive atmosphere on your social media platforms.

Here are some uplifting quotes to share in August:


  1. "The sun is a daily reminder that we too can rise again from the darkness, that we too can shine our own light." - S. Ajna

  2. "The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt

  3. "One small positive thought in the morning can change your whole day." - Unknown

  4. "The only limit to our realization of tomorrow will be our doubts of today." - Franklin D. Roosevelt

  5. "Life is short, and the world is wide. Embrace the opportunities that come your way." - Unknown

  6. "The greatest glory in living lies not in never falling, but in rising every time we fall." - Nelson Mandela

  7. "Believe you can, and you're halfway there." - Theodore Roosevelt

  8. "The best way to predict the future is to create it." - Peter Drucker

  9. "Happiness is not by chance but by choice." - Jim Rohn

  10. "The only way to do great work is to love what you do." - Steve Jobs

Feel free to pair these quotes with captivating visuals that resonate with your brand and the essence of August.

An example of an inspirational post a small business owner should post on social media in August to get more visibility.


Finalize Your August Content Calendar

To ensure consistency and success on social media, it's essential to finalize your August content calendar. By planning ahead, you can stay organized, maintain a consistent posting schedule, and align your content with the themes, holidays, and ideas mentioned earlier.

Here are some steps to help you finalize your August Content Calendar so you can stay organized and be successful on social media:

  1. Review your business goals: Determine how your social media efforts align with your overall business objectives for August.

  2. Identify key dates: Make note of important dates, holidays, and events that you want to incorporate into your content strategy.

  3. Brainstorm content ideas: Use the post ideas and themes mentioned earlier as a starting point to brainstorm content that aligns with your goals and resonates with your audience.

  4. Create a schedule: Decide on the frequency of your posts and establish a schedule for when each piece of content will be published.

  5. Assign tasks: If you're working with a team, assign responsibilities for content creation, design, scheduling, and monitoring.

  6. Track results: Set up a system to track the performance of your posts and make adjustments as needed based on engagement, reach, and other key metrics.

By finalizing your content calendar, you can save time, stay organized, and ensure a consistent presence on social media throughout August.


Hashtags to Boost Your Social Media Reach in August

Hashtags are powerful tools for increasing the visibility of your social media posts and reaching a wider audience. By using relevant and trending hashtags, you can grow your reach, find new followers, and join conversations in your industry.

Here are some popular and relevant hashtags to consider using in your August posts:

#AugustAdventures #SummerVibes #BacktoSchool #WellnessWednesday #FoodieFriday #MotivationMonday #TravelTuesday #InspirationAugust #ThrowbackThursday #WeekendVibes #SummerFun #EndOfSummer #AugustHeat #BackyardBBQ #SunsetViews #AugustMood #SummerNights #WeekendEscape #AugustFavorites #StaycationVibes #SummerBreeze #AugustSun #ExploreAugust #AugustHappiness #SummerMemories #AugustInBloom #BacktoSchoolPrep #AugustGoals #SunshineAndSmiles #SummerTimeBliss #SummerSavings #AugustInspiration #BacktoSchoolShopping #AugustFeels #SummerFiesta #AugustJourney #SummerGoals #AugustSelfCare #BacktoSchoolReady #AugustEscape #SummerChill #AugustEnergy #SummerGlow #AugustRelaxation #BacktoSchoolEssentials #AugustSunsets #SummerFavourites #AugustReflections #NewBeginningsAugust 

Remember to research and experiment with different hashtags to find the ones that resonate most with your target audience and industry.

Time-Saving Tips for Creating Social Media Content

Creating compelling social media content doesn't have to be a time-consuming process.

Here are some time-saving tips to streamline your content creation process:

  1. Batch create content: Dedicate specific blocks of time to create multiple posts in one sitting. This helps maintain a consistent flow of content without interruptions.

  2. Use scheduling tools: Take advantage of social media scheduling tools Socially Suite to plan and schedule your posts in advance.

  3. Repurpose content: Give your existing content a new life by repurposing it into different formats such as blog posts, videos, or infographics.

  4. Curate user-generated content: Leverage the content created by your audience by seeking permission to share their posts. This not only saves time but also boosts engagement and fosters a sense of community.

  5. Create templates: Develop reusable templates for common post types to expedite the design process and maintain a consistent visual identity.

  6. Plan for spontaneity: Leave room in your content calendar for timely and spontaneous posts to stay relevant and engage with current events or trends.

 Another example of an engaging question about s'mores a business owner should ask on social media in August to get more likes, comments, and shares.

Conclusion: Elevate Your Social Media Strategy in August

August is brimming with opportunities to engage and connect with your audience on social media. By leveraging the power of engaging post ideas, timely content, holidays, questions, quotes, hashtags, and time-saving strategies, you can elevate your social media strategy to new heights. Remember to stay authentic, consistent, and attentive to your audience's needs and preferences.

So, gear up, get creative, and embark on a successful social media journey this August. Elevate your brand, connect with your audience, and enjoy the journey of building a vibrant online community.

Don't forget to refer back to this guide whenever you need inspiration or guidance. Happy posting!


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