At the heart of every great Facebook group lies a strong, engaging content strategy that keeps members coming back for more. Whether you're looking to start your own Facebook group or revamp an existing one, there are a few key Facebook Group topics and concepts that you should focus on when creating your content plan.
Some of the most popular topics for Facebook Groups are those that center around a shared interest or hobby. Other popular types of Facebook Groups focus on providing support or advice to their members. Members of these groups often turn to the group as a resource when they're facing a difficult situation or looking for guidance from people who have been through similar experiences.
So, what do you talk about? What are the types of things you need to mention or ask about to keep your followers engaged, and to know what is on their minds?
14 Facebook Group Topic Ideas for Better Engagement and Faster Growth
If you are running out of ideas for discussion with the members of your Facebook group, try any (or all) of these 14 conversation starters.
1. Start a Biggest Challenges Discussion
Create a safe space for members to discuss challenges openly. Fill in the blank with some topic that has to do with the niche or market you are involved in. If you are in the weight loss industry, a simple question to ask here would be, "What is your biggest problem concerning losing weight and keeping it off?"
Post prompts like "What's the biggest obstacle you face in your [type of] journey?" or "Share your [niche-related] struggles and triumphs."
2. Go Randomly Off-Topic
You have no doubt seen the never ending number and variety of topics that your Facebook friends chat about from one moment to the next. People love Facebook because there are no written rules about what they should or should not be talking about. You should frequently use the elements of surprise and randomness to engage the creative brains of your Facebook group, mentioning a topic that has nothing to do with your industry or market.
Post prompts like "Tell us about your favorite weekend getaway," or "Share a random fun fact about yourself that no one in the group knows.
3. Sprinkle in Your Personality
People on Facebook want to get to know you and your content should be a reflection of you. If they joined your group, there was a reason. Perhaps they were interested in the topic of your market or niche, but when all is said and done, they will only stay active in your group if they are attracted to you in some way.
You need to frequently weave your unique personality into your posts and updates on Facebook. This includes not only your personal page but your groups as well.
Post prompts like "What's your favorite way to unwind after a busy day?" or "Share a behind-the-scenes glimpse of your life or work."
4. Promote Others Consistently
Why not host a Fearless Promotion Friday? One day every week, at a specified time, update your Facebook group with a post that offers to promote the infographics, blog posts, Twitter tweets, Facebook pages, or other online marketing efforts of your group members.
This develops respect and trust with the people in your group, and can also reveal some wonderful opportunities for joint venture agreements and cross-promotions with others.
Post prompts like "It's Fearless Promotion Friday! Share your latest project, blog post, or achievement," fostering collaboration and mutual support.
5.Talk about Goal Setting and Achievement
This works especially well in November and December but is applicable any time of the year. Ask your audience, "What’s the#1 goal you want to achieve this/next month/year?" Recording all of the information you get from the answers your Facebook group members provide gives you a wonderfully insightful idea of just what your market is looking for help accomplishing.
Post prompts like "What's your proudest achievement this month?" or "Share your top goal for the next year and how you plan to achieve it."
6. "What Is Your Favorite Book on ___ ?"
You can ask that question several times a year and your audience will never get tired of answering it. You may want to ask about their favorite book regarding some topic that relates to your business or industry. Frankly, you can ask about a book in any genre or field, and you will get several responses that start engaging discussions.
Post prompts like "Discuss your favorite book related to our niche," or "Recommend a mustread book that transformed your approach to [industry/interest]."
7. Ask Simple, 2 Choice Questions
"Coffee or tea?" "Boxers or briefs?" "Cats or dogs?" The simplicity of these 2 choice questions makes them incredibly quick and easy to post, and you can do so in just a few seconds. Although they seem very straightforward, the discussions and conversations that they can create can be rather in-depth and enjoyable.
Post prompts like "Coffee or tea? Tell us your favorite blend," or "Beach vacation or mountain retreat? Share your preference and why."
8. Find Shared Interest & Hobbies
Nothing has more power to bring together a group of strangers than shared interests they all love talking about. And since you have people joining your group on a particular topic, it's likely your group members already have at least one shared interest - your niche! So ask questions that take advantage of that. They can be closely related to your niche or just about something everyone deals with like, deciding what's for dinner!
Post prompts like "Share your fastest go-to dinner idea," or "What's your go-to way to relax? Let's inspire each other!"
9. Try a Monthly Engagement Challenge
Keep the excitement alive with monthly challenges. All these questions you're asking are bound to get more people talking in your Facebook Group. Further encourage your members to participate in the discussion by offering a small price every month to the most engaged member in your group - you can easily see who that is in the analytics section of your Facebook Group. Something as simple as a $10 Amazon Gift Card can do wonders for Challenge participation.
Post prompts like "Challenge of the month: Who wants to win the [prize]. Comment below and get off to a great start," or "This month, let's focus on gratitude. Share one thing you're grateful for every day."
10. Host Expert Q&A Sessions
Elevate the group's knowledge by hosting expert Q&A sessions, even if you're the expert for the first little bit. It may seem like a stretch at first, but showing up once a month to do a Q&A with another expert (perhaps someone in your group), can go a long way with your members in the perceived value they get from being a member of your group. The more value they feel they are getting the longer they'll stay and the more active they'll be!
Post prompts like "Our special guest this week is [Expert Name]. Ask your burning questions about [relevant topic]." Encourage members to submit their questions in advance.
11. Member Spotlights
Celebrate individual achievements and contributions. Your members are always striving to accomplish something so recognize that whenever possible - especially if that accomplishment is related to your industry. If you're not sure how to come up with the angle for spotlights, ask your members what they've accomplished this week, month, etc. When you get a response, ask if you can celebrate that.
Post prompts like "Member Spotlight Monday: Today, we feature [Member Name]. Share your proudest accomplishment and your journey in our community."
12. Host Regular Themed Days or Weeks
Incorporating themed days or weeks adds an exciting and predictable element to your Facebook Group, giving members something to look forward to regularly. It not only sparks interest but also structures your content plan for increased engagement. Consider "Tech Talk Tuesday", "Throwback Thursday", "Freebie Friday" and anything else that jives with your branding.
Post prompts like "What motivates you every Monday?" or "It's Wellness Wednesday: Share a wellness tip that keeps you feeling balanced."
13. Encourage Support and Advice
Make your Facebook Group one where members can connect about anything. Encourage the sharing of support and advice by prompting discussions like "Share your most valuable parenting tip" to tap into the diverse experiences of your members. This not only fosters a supportive environment but also provides a valuable resource for those navigating the challenges of parenthood.
By fostering this kind of culture, your Facebook Group becomes a go-to community for those in need of valuable advice and help with the challenges of everyday life.
Post prompts such as "Share your most valuable parenting tip," or "Looking for advice on balancing work and family?"
14. Conduct Polls and Interactive Surveys
Find our what your Facebook Group members like and don't like through and preferences through interactive polls. Using topics like these will not only help you understand your member better but it will also help your members feel heard. The more you can make them feel like you are listening to them and care about their wants and needs, the longer a member will stay and the more they will interact with your content!
Post prompts like "Quick poll: What type of content do you enjoy most in our group?" or "Help us plan future events by sharing your preferences in this survey."
Remember, it is your choice whether or not to make these questions industry-relevant, but you build engagement and your online presence no matter what you ask about.
In summary, when planning your topic ideas for your Facebook Group, consider the following:
- What type of group are you running? (e.g. hobby-based, support-based, etc.)
- What sort of content will be most relevant and engaging for your members?
- How often should you be posting new content?
- Who will be responsible for creating and managing your content?
- Are there any best practices or resources that you can turn to for help with developing your strategy?
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