a graphic created with a text Boost Engagement: 17 Unique Social Media Post Ideas for September

Boost Engagement: 17 Unique Social Media Post Ideas for September

As the leaves change color and the air turns crisp (for our northern friends - we have to wait until November for that down here in Florida 😅), September brings in a fresh wave of opportunities for social media engagement. This month is packed with vibrant holidays and events that can help brands connect more deeply with their audiences. Engaging September social media post ideas not only capture attention but also cultivates loyalty, which is essential in today’s competitive online world.

September brings unique occasions like Labor Day, National Literacy Month, and back-to-school excitement, making it the perfect time to switch up your social media content strategy. By including these September holidays and sharing engaging content ideas, brands can attract new followers and increase interaction with existing ones. Seasonal changes also signal transformations in consumer interests, making it vital for businesses to stay relevant and relatable.

September Content Calendar that gets more engagement and grows your reach on social media

In this article, we'll share 17 unique post ideas designed to boost your engagement rate throughout September. From celebrating community events to highlighting personal stories, these creative concepts will inspire you to connect with your audience like never before.

Celebrating Labor Day: Share Your Weekend Plans

Labor Day is more than just a long weekend – it's a tribute to the hardworking individuals who are the backbone of our economy. As this holiday approaches, it's a golden opportunity for your business to showcase its human side on social media platforms and foster a deeper connection with your audience.

  • Involve Your Team: Post photos or short-form content of your team sharing their weekend plans. It adds a personal touch and enables your followers to relate better to your brand.
  • User-Generated Content: Encourage your followers to share their Labor Day celebrations using a unique hashtag. Reposting their content not only boosts engagement rates but also builds a sense of community.
  • Behind-The-Scenes: Offer a sneak peek into any Labor Day-related preparations or events your business is involved in. It makes your audience feel like insiders and valued part of your brand's story.

Remember to keep the tone upbeat and appreciation-focused – Labor Day is all about honoring the contributions of workers. Share your business or team plans this weekend and invite your audience to do the same for a truly engaging and connective experience on your social media channels.

National Literacy Month: Highlight Your Favorite Books

As we turn the pages to September, we embrace National Literacy Month with open arms. This month-long celebration reminds us of the joy of reading and the impact books have on our lives. We encourage you to highlight your favorite books across your social accounts. Here's a content snippet crafted to engage your target audience:


Celebrate National Literacy Month with Us! 📚

This September, let’s turn the spotlight on the books that have shaped our minds and hearts. Whether it’s a timeless classic or a modern gem, sharing our favorite reads is not just about recommendations— it's about creating a sense of community and deeper connection.

Join In:

  • Share a #BookOfTheDay post.
  • Start a weekly virtual book club discussion.
  • Offer a ‘sneak peek’ into your current read with a photo or quote.
  • Post a blog entry on how reading has influenced your business or personal growth.

Let’s inspire, educate, and enjoy the power of words together. Join the conversation and tag your posts with #NationalLiteracyMonth. Dive into your bookshelf and let's spread the love for reading!


Short and sweet, these ideas can spark conversations and potentially improve engagement rates across your social media platforms. By planning these types of relevant content in advance as part of your content strategy, you not only honor significant observances but also create evergreen content that resonates with your audience year after year.

Back-to-School Tips: Prepare for the New School Year

As September approaches, families gear up for the back-to-school season. It's crucial to start preparing for the new school year to ensure a smooth transition. Here are some quick tips to get students and parents ready:

  1. Organizational Supplies: Invest in planners, folders, and labels to organize school materials effectively.
  2. Study Space: Designate a quiet area at home for homework and studying.
  3. Routine: Establish a consistent routine for bedtimes and mornings to help manage time.
  4. School Visits: Familiarize with the school environment by visiting before the year starts.
  5. Meal Planning: Prep and plan healthy meals in advance to save time and ensure proper nutrition.
  6. Safety Measures: Reiterate safety protocols, such as travel routes and emergency contact information.
  7. Emotional Prep: Discuss any anxieties and excitement about the new school year to support emotional wellbeing.

By following these tips, families can reduce stress and set the stage for a productive and enjoyable school year.

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Share Behind-the-Scenes: Your Business in Action

Sharing behind-the-scenes content is a potent tactic to create a sense of community and foster a deeper connection with your audience. This type of content allows your followers on social media platforms to get a sneak peek into the day-to-day operations of your business, offering them a glimpse of the hard work and dedication that goes into your products or services.

As social media marketing experts at Socially Inclined, we suggest capturing moments that highlight your team in action, showcasing how products are made, or giving a tour of your workspace. These glimpses can make your brand more relatable and transparent, which can help in building trust and loyalty among your customers.

Here's a quick guide on crafting compelling behind-the-scenes posts:

  1. Choose relatable activities that align with your brand.
  2. Capture candid pictures and videos of your team.
  3. Explain the process behind your services or product creation.
  4. Share stories of challenges and success directly from your staff.
  5. Keep the content light-hearted and authentic.

By implementing these tips into your social media strategy, you encourage higher engagement rates and give your audience a reason to invest emotionally and become loyal customers. Remember, authenticity wins on social media!

Polls and Questions: Engage Your Audience

Are you struggling to boost engagement on your social media profiles? Polls and questions might just be the secret sauce for your September Social Media strategy. Socially Inclined believes in the power of interactive content, and here’s why you should too.

  • Boosts Engagement: Polls and questions naturally encourage your audience to interact, leading to higher engagement rates.
  • Gathers Feedback: They are excellent tools for gathering valuable feedback from your target audience in real time.
  • Fosters a Sense of Community: Asking for opinions makes followers feel valued, helping to build a deeper connection and a sense of community.
  • Informs Content Strategy: Responses can guide future content, ensuring it remains relevant and engaging.
  • Easy and Quick: Such content is typically quick and easy for users to engage with, leading to more immediate interactions.

For maximum impact, we recommend scheduling polls and questions during high-traffic times and linking them to your content calendar for seamless integration. Remember, a well-timed question or a relatable poll can transform passive scrollers into active participants on your social accounts, enhancing your online presence.

Interactive Contests: Encourage User Participation

Interactive contests are a fantastic tool for fostering a stronger sense of community and boosting user engagement on your social platforms. When you, as a business owner or content creator, initiate these contests, you're inviting your audience to interact with your brand in real time.

Here's how to make the most out of interactive contests:

  • Define the Objective: Before launching a contest, clearly outline what you want to achieve. It could be an increase in engagement rates, gaining more followers, or simply cultivating a deeper connection with your existing loyal customers.
  • Decide on the Prize: Choose a reward that resonates with your target audience. The prize must provide enough incentive for participants to want to join in.
  • Create a Hashtag: Make it easy for users to participate and for you to track entries by creating a unique hashtag related to the contest.
  • Promote Across Platforms: Utilize all your social accounts to promote the contest. This ensures a wider reach and reminds users to participate before the deadline.
  • Celebrate Winners Publicly: When announcing winners, share their entries and success stories. This not only validates the contest but also encourages others to take part in future campaigns.

Remember, interactive contests should be a part of your content strategy and be planned in advance, allowing you to maintain a consistent and engaging online presence.

Customer Testimonials: Showcase Your Happy Clients

At Socially Inclined, we know the power of a satisfied customer's voice. Customer testimonials are a pivotal part of a robust online presence, efficiently showcasing your happy clients and building trust with your target audience.

Why Customer Testimonials Matter:

  • Builds Trust: New customers often rely on the feedback of others before making a decision.
  • Authentic Proof: They provide real-life success stories that authenticate your business value.
  • Enhances Credibility: Positive reviews amplify your business's reputation and credibility.

How to Showcase Testimonials on Social Media:

  1. Share Quotes: Post client praise with engaging visuals.
  2. Create Videos: A short testimonial clip can make a deeper connection with your audience.
  3. Highlight Success Stories: Tell a story about a customer's journey and the success they've achieved with your product or service.
  4. Craft Blog Posts: Write detailed case studies to share on your blog and social accounts.
  5. Feature User-Generated Content: Encourage loyal customers to share their own experiences, amplifying your sense of community.

With a strategically placed testimonial, you can convert visitors into customers and foster a greater sense of trust within your social media community. Always remember, the goal is to connect on a more personal level and to showcase the human side of your brand.

User-Generated Content: Feature Your Followers

User-generated content (UGC) is an incredibly effective tool for deepening your brand's sense of community and online presence. At Socially Inclined, we recommend featuring real content from your loyal customers and followers. This not only showcases their stories and experiences but also boosts engagement rates and builds a deeper connection with your target audience.

Here's a simple guide to incorporating UGC into your social media strategy:

  1. Share Customer Reviews: Post glowing testimonials or reviews, giving a shout-out to the customer.
  2. Photo Features: Encourage followers to tag your brand in their photos for a chance to be featured on your social accounts.
  3. Contests and Giveaways: Host a contest where entries require submitting content related to your brand. Share the best entries.
  4. Success Stories: Highlight customer success stories using your product or service.

By incorporating UGC, you create authentic, relevant content that resonates with your followers. This approach not only fills your content calendar with real-time engagement but also serves as evergreen content that perpetuates the success of your social media presence.

Remember, always request permission before sharing user content and ensure it aligns with your brand's values and image for a seamless content strategy.

Mental Health Awareness: Share Self-Care Tips

As social media marketing experts at Socially Inclined, we understand the importance of addressing crucial topics like mental health. With September ushering in a change of seasons, it's an ideal time to focus on self-care and mental well-being. Engage your audience with compassionate and supportive content that can make a real difference.

Mental Health Awareness: Share Self-Care Tips

  1. Daily Affirmations – Post uplifting affirmations that encourage self-love and positive thinking.
  2. Self-Care Routines – Showcase various self-care activities, encouraging followers to share their own.
  3. Mindfulness Practices – Teach short mindfulness exercises or breathing techniques.

Make these posts interactive by asking your audience to comment with the strategies that work best for them. This not only provides valuable information for your followers but fosters a sense of community and support on your social accounts. Remember, creating a deeper connection with your audience can translate into loyal customers and enhance your online presence.

Fall Fashion Trends: Spotlight Seasonal Styles

As the leaves turn and the air chills, fall fashion takes center stage. This season's trends are all about comfort meeting style, where layering is not just practical but also a statement. Some key trends to spotlight include:

  1. Oversized Outerwear: Large, cozy coats and jackets in earthy tones or plaid patterns are a staple, offering both warmth and a fashion-forward look.
  2. Vibrant Knits: Bright, bold sweaters break the monotony of dreary days. Pair them with neutral bottoms for a pop of color.
  3. Boots for Days: From ankle to knee-high, boots in suede or leather complete any fall ensemble, adding elegance and protection against the chill.
  4. Classic Denim: Dark washes and high-waisted styles, jeans are the go-to for their versatility and timeless appeal.
  5. Accessory Accents: Think wide-brimmed hats, scarves, and statement jewelry to add personality to your layers.

Remember, the key is to combine these elements in a way that reflects your personal style while keeping warm. So wrap up in this season's trends and step out in confident autumnal fashion.

Themed Hashtags: Join Popular Conversations

When seeking to elevate your September Social Media strategy, incorporating themed hashtags is key to joining popular conversations pertinent to the month. Hashtags act as a beacon, drawing in your target audience to your social accounts and fostering a deeper connection with your online presence.

September is ripe with themes that a business owner can leverage. Think #BackToSchool for educational content, #FallFashion for sneak peeks into seasonal apparel, or #SeptemberSuccess for sharing success stories. For those in the food industry, hashtags like #AutumnRecipes or #PumpkinSpice can showcase seasonal offerings and attract loyal customers. Check out this full list of September hashtags for better reach.

Social media platforms are bustling hubs where hashtags can significantly increase your engagement rates. By using relevant content themes and appropriate hashtags, you not only join in real-time conversations but also ensure that your posts reach a broader, yet targeted, audience. Monitoring the success of these hashtags on your content calendar will give you insights into the efficacy of your social media strategy, helping to maintain a fresh and relevant content stream for your followers.

Remember, the key is to use hashtags that resonate with your brand's voice and values, creating an authentic sense of community around your social media presence.

Charitable Causes: Promote Community Involvement

As social media marketing experts at Socially Inclined, we understand the power of community involvement on social media platforms. Promoting charitable causes is a fantastic way to foster a sense of community and encourage deeper connections with your audience.

Creating posts that highlight charitable initiatives or community service activities not only reflects positively on your brand, but it also resonates with your target audience's values. This type of content can increase your social media presence and engagement rates as users are often inspired to share and support these causes.

Consider these tips for your September social media content strategy:

  • Feature a "Charity of the Month" and provide information on how followers can contribute.
  • Share success stories from individuals or communities who have benefited from charitable efforts.
  • Showcase your team participating in local charity events to humanize your brand and show real-time involvement.
  • Encourage user-generated content by asking your audience to share their own experiences with giving back, using a specific hashtag.
  • Add a donation link to your bio or posts where possible, making it easy for your followers to act.

Remember, promoting charitable causes not only helps the community but also builds loyal customers who value your commitment to making a difference.

Fun Facts: Educate Your Audience

We understand that educating your audience can not only boost engagement rates but also build a deeper connection with your target audience. Integrating fun facts into your social media strategy can make your content more relatable and shareable. Short-form content like fun facts is easily digestible and perfect for busy social media browsers looking to learn something new in real-time.

Consider these engaging ways to incorporate fun facts into your content strategy:

  1. Did You Know? – Generate a "Did You Know?" series related to your industry, sharing surprising insights that resonate with your followers.
  2. This Day in History – Connect with your audience by posting significant historical events related to your niche, creating a sense of community.
  3. Weekly Wisdom – Offer a weekly educational post, providing knowledge that aligns with your brand’s values and identity.

Remember to tailor these fun facts to your specific target audience for maximum relevance. This not only cements your position as an educational content creator but also ensures your social accounts are a go-to resource for both evergreen content and real-time insights, fostering loyal customers and boosting online presence.

Seasonal Recipes: Share Your Favorite Fall Dishes

As the leaves start changing colors, it's the perfect time to spice up your social media with some hearty fall recipes. We know that showcasing seasonal recipes can create a deeper connection with your audience and enhance your online presence.

Here's how to serve up some flavorful content in September:

  • Snap a Pic: Take high-quality photos of your pumpkin soups or apple pies.
  • Cooking Tutorials: Create short-form content with step-by-step cooking demos.
  • Recipe Swap: Encourage your loyal customers or followers to share their own recipes.
  • Ingredient Spotlight: Educate your audience on seasonal ingredients used in your dishes.

By incorporating these engaging content ideas into your content calendar, you ensure a fresh and relevant content feed that resonates with the fall season. Plus, it's a fantastic way to increase engagement rates and add variety to your social media posts. Remember, a perfect recipe for social media success includes a mix of evergreen and seasonal content that caters to your target audience's tastes.

Motivational Quotes: Inspire Your Followers

Motivational quotes have the power to uplift and inspire your followers, nurturing a deeper connection with them. As a content creator, peppering your content calendar with these snippets of wisdom can be a dynamic addition to your content strategy.

Inspirational Content Ideas:

  • Monday Mantras: Kick-start the week with powerful affirmations that set a positive tone for your audience.
  • Wednesday Wisdom: Share insight from thought leaders, relating it back to everyday challenges and triumphs.
  • Friday Feel-good: End the week on a high note with quotes that celebrate success and perseverance.

Incorporating these quotes is not just about posting words; it's about creating a sense of community on your social accounts. Always aim to select quotes that resonate with your target audience, reinforcing your commitment to providing them with relevant content that they can apply to their own life situations.

Blend these quotes with visually appealing images or create short-form content that quickly captures the essence of the message. Remember, the goal is to strike a chord with your followers, encouraging them to engage, share, and become loyal customers who feel a part of your brand's story.

Kickstart Self-Improvement Month: Share Personal Goals

September is a prime time for personal development, marking it as Self-Improvement Month. This month, we encourage our readers to reflect on their aspirations and share their personal goals across their social accounts. This not only holds them accountable but also inspires their audience.

When sharing goals, it's essential to keep a few things in mind:

  • Be Honest: Authenticity builds a deeper connection with your followers.
  • Stay Positive: Craft your content with a hopeful tone that encourages others.
  • Keep It Achievable: Set realistic goals that you and your audience can relate to and achieve.

Posting about personal goals creates a sense of community, encouraging your followers to comment on their ambitions leading to higher engagement rates. This is the content that backs the idea of developing an online presence that's not just about promotion but also about fostering meaningful relationships with your loyal customers.

Don't forget to update your followers on your progress real-time which will keep the conversation going and maintain your social media presence. It is through these genuine shares that a business owner or content creator can both inspire and become a part of their audience's success stories.


TLDR: Recap September’s Engagement Strategies

Wrapping up, September's engagement strategies for your social media should revolve around crafting content that fosters a deep connection with your audience. Whether you're a savvy business owner, a dedicated blogger, or an up-and-coming content creator, it's crucial to plan your content in advance to ensure you stay on top of your game.

The key takeaways include integrating a mix of user-generated content, real-time engagement, and evergreen posts into your September content calendar. By doing this, you maintain a vibrant online presence and keep your engagement rates high. Remember, success stories and educational content shouldn’t just be confined to your blog posts – they can work wonders on your social accounts too, encouraging a sense of community among your followers.

Always aim to tailor your social media post ideas for your specific platform audience, ensuring that your social media strategy is as dynamic as the colors of fall. Keep the conversation flowing and the content fresh, and you'll pave the way toward turning followers into loyal customers.

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Julie Herndon & Jessica Hetherington

Two women on a mission to help you clear the chaos and craft your dream business!

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