November is packed with holidays, observances, and seasonal opportunities to engage your audience. From heartfelt posts for Veterans Day to building excitement for Black Friday sales, make sure your social media feeds are full of creative November social media posts.
In this guide, we'll walk through how to plan the perfect November social media calendar, focusing on must-post dates like Veterans Day, Thanksgiving, Small Business Saturday, and more.
1. Veterans Day (November 11)
Veterans Day is a day to honor and celebrate those who have served in the military. Whether you’re a small business or a content creator, it’s important to acknowledge this special day with thoughtful content.
Content Ideas:- Share stories of veterans from your community or team.
- Highlight veteran-owned businesses and encourage followers to support them.
- Post a heartfelt thank you to veterans and ask your audience to comment with their gratitude.
- Run a special discount or promotion for veterans and active-duty military personnel.
Engagement Tip: Ask your followers to tag a veteran they’d like to honor in the comments, turning the post into a heartfelt community moment.
2. World Kindness Day (November 13)
World Kindness Day is a perfect opportunity to spread positivity across your social media platforms. It’s all about encouraging small acts of kindness and reminding your audience of the importance of compassion.
Content Ideas:
- Create a kindness challenge, encouraging your followers to do one kind act and share their story.
- Share quotes or images that inspire kindness and ask your followers to pass it on.
- Post a poll asking, “What’s the kindest thing someone has done for you?”
- Share a video showcasing acts of kindness within your community or workplace.
Engagement Tip: Create a branded hashtag for your kindness challenge (e.g., #KindnessInNovember) and encourage your followers to use it when posting about their acts of kindness.
3. Thanksgiving Prep (November 1 - 28)
Thanksgiving content should not be limited to a single day. Use the weeks leading up to Thanksgiving to build excitement with November Hashtags, share meaningful content, and help your audience get ready for the holiday.
Content Ideas:
- Share Thanksgiving recipes, tablescape ideas, or holiday decor tips. Ask your audience to share their favorite family traditions.
- Run a “What are you grateful for?” campaign, where followers post about things they’re thankful for throughout the month.
- Offer a countdown to Thanksgiving with fun facts, trivia, or tips to help people prepare for their feast.
- Share your company’s Thanksgiving traditions or memories to make a personal connection with your audience.
Engagement Tip: Create a "Thanksgiving Recipe Swap" post, encouraging followers to share their favorite family recipes in the comments. This gets people involved and excited to try new dishes.
4. Black Friday Teasers (2 Weeks Before November 29)
Black Friday is one of the biggest shopping days of the year, and it’s a prime opportunity to attract customers with exclusive deals and offers. But don’t wait until the day itself to create your Black Friday Promotions—start building excitement early.
Content Ideas:- Tease your upcoming Black Friday promotions in the days leading up to the event. Use countdowns to generate excitement and urgency.
- Create sneak-peek posts of your top-selling products and highlight special discounts.
- Encourage your audience to sign up for your email list or follow your page to get early access to Black Friday deals.
- Post stories or videos of your team preparing for the big day, giving your audience a behind-the-scenes look.
Engagement Tip: Create a poll asking your followers, “What’s on your Black Friday shopping list?” and use the results to fine-tune your promotions.
5. Small Business Saturday (November 30)
Small Business Saturday is all about supporting local businesses, and it’s a great chance for small brands to shine. Show your appreciation for your customers and highlight the benefits of shopping small.
- Content Ideas:
- Share stories about your journey as a small business owner and encourage others to support local businesses.
- Partner with other small businesses to cross-promote products or services for Small Business Saturday.
- Run a “shop small” campaign, offering special discounts to customers who shop with you on Small Business Saturday.
- Post customer testimonials and thank your audience for supporting your small business.
Engagement Tip: Encourage your followers to tag their favorite small businesses in your post and explain why they love them. This fosters community and boosts engagement.
6. Cyber Monday (December 2nd)
Cyber Monday is a continuation of Black Friday but with a focus on online shopping. It’s the perfect time to offer exclusive digital deals and push your e-commerce offerings.
- Content Ideas:
- Tease your Cyber Monday deals in advance, focusing on limited-time online offers.
- Create a “last chance” post to remind followers that these deals won’t last forever.
- Offer exclusive discounts to email subscribers or loyal customers.
- Post a countdown with real-time updates on how many items are left in stock to build urgency.
Engagement Tip: Create a shoppable post or story featuring your top Cyber Monday products, making it easy for followers to click and buy.
7. Giving Tuesday (December 3rd)
After the consumerism of Black Friday and Cyber Monday, Giving Tuesday provides a moment to reflect and give back. It’s a day dedicated to generosity, whether through donations, volunteering, or helping others.
- Content Ideas:
- Highlight a charity or cause that your business supports, and encourage followers to donate.
- Share stories of how your business gives back to the community, whether through donations, volunteering, or other initiatives.
- Run a special promotion where a percentage of your profits from Black Friday or Cyber Monday sales go toward a charitable cause.
- Encourage your audience to share their favorite charities and ways they give back.
Engagement Tip: Run a Giving Tuesday campaign with a branded hashtag (e.g., #GivingBackTuesday) and ask followers to post about how they’re giving back this holiday season.
8. National Native American Heritage Month (November)
November is also National Native American Heritage Month, a time to celebrate the rich culture, history, and contributions of Native Americans.
- Content Ideas:
- Share educational posts about Native American history and cultural contributions.
- Highlight Native American-owned businesses and encourage your followers to support them.
- Post quotes from Native American leaders and share how their wisdom applies to modern-day life.
- Host a virtual event or discussion to raise awareness about Native American issues and history.
Engagement Tip: Create a series of weekly posts featuring different aspects of Native American culture, such as art, music, or historical milestones, to educate and engage your audience.
9. Prepare for December Holiday Shopping
As November comes to a close, it’s time to shift your focus toward the December holidays. Use the last few days of the month to tease holiday gift guides, showcase your holiday products, and get your audience excited for the season of giving. Read The Ultimate Holiday Marketing Guide for Small Business Owners here.
- Content Ideas:
- Post a sneak peek of your holiday gift guide, encouraging followers to start thinking about their holiday shopping lists.
- Create a “12 Days of Deals” countdown leading up to your December sales.
- Share behind-the-scenes content of your team prepping for the holiday rush.
- Highlight limited-edition holiday products or seasonal favorites that will be available in December.
Engagement Tip: Ask your audience, “What’s on your holiday shopping list this year?” and use their feedback to fine-tune your December offerings.
Final Thoughts
November is one of our favorite months for connection, engagement, and creativity. By planning your social media calendar around key events like Veterans Day, Thanksgiving, and Black Friday, you’ll ensure your November social media calendar and content stays relevant and timely.
Incorporating thoughtful and community-driven posts like those for World Kindness Day and Giving Tuesday will show your brand’s human side, building more know, like, and trust with your audience. With these ideas in hand, your November social media calendar will be packed with content that resonates with your followers and keeps them coming back for more!
