As the summer turns into fall, September brings new opportunities to grow your audience on social media. By creating content that resonates with the season and aligns with trending topics, you can enhance your engagement rates and connect with your followers on a deeper level.
In this blog, we'll walk you through strategies and ideas to help you create an engaging September content calendar, get more engagement on social media, so you can ultimately grow your business and make more sales.
Let's do this!
September on Social Media
We'll admit... some months are kinda boring on the seasonal front. And it's TRULY difficult to keep your content fresh and inspired! But September is NOT one of those months!
September's unique blend of summer's end and fall's beginning provides ample opportunities for diverse content. Discover the perfect balance between wrapping up summer themes and introducing autumn vibes to keep your audience engaged and intrigued. By finding this equilibrium, you'll keep your followers excited and eager for your content.
Intrigued? Thought so!
Here's a few content specific themes and trends to keep in mind while marketing your brand on social media in September:
- Content Variety: Embrace diversity in content formats to cater to a broader audience. Use videos, carousel posts, stories, and reels to tell your brand's story and engage users in different ways.
- Back-to-School Engagement: Capitalize on the back-to-school excitement. Share relatable content that resonates with students, parents, and educators. It could be advice for a successful school year, tips on time management, or even heartwarming stories.
- Savoring Summer Memories: Give your audience a chance to reflect on summer memories. Create a post asking them to share their favorite summer moments, vacations, or activities. This sentimentality can build a sense of community.
- Fall Vibes: Begin incorporating fall aesthetics into your content. Showcase cozy sweaters, pumpkin-spiced treats, and fall foliage. Craft posts that evoke the comfort and warmth associated with autumn.
- Themed Hashtags: Start using autumn-related hashtags that are relevant to your brand. This can help your content gain traction within the evolving thematic discussions.
- September Sales and Promotions: Align your promotions with September's unique characteristics. For example, an outdoor gear company might offer discounts on fall hiking essentials.
- Educational Content: September a great time for learning and personal or professional growth. Share informative posts related to your industry or niche. It could be how-to guides, tutorials, or insightful articles that add value to your audience's lives.
- Engaging Stories: Leverage the "Stories" feature to showcase behind-the-scenes glimpses of your brand's transition from summer to fall. Share sneak peeks of upcoming products, team activities, or autumn-inspired office decor.
- Interactive Polls and Surveys: Use polls and surveys to gauge your audience's preferences for autumn-themed content. Ask questions about their favorite fall activities, flavors, or traditions to spark engagement.
- Virtual Events and Webinars: With the fall season starting, consider hosting virtual events or webinars related to your industry. This could be workshops, panel discussions, or Q&A sessions.
- Reflective Posts: Encourage your audience to reflect on their goals for the remainder of the year. This can be tied to personal growth, professional milestones, or even health and fitness targets.
- Weather-Inspired Content: If your audience spans different regions, tap into the varied weather experiences of September. Share content that resonates with both the transitioning summer and impending fall weather conditions.
These ideas are just the tip of the iceberg in terms of what you can (and should) do with your content on social media in September! Speaking of which, let's get to the good stuff.
What specifically should you post on social media in September? Content that looks and feels like September (see above) but also brings elements of your industry and expertise to the table. We'll dive into how to do that with September holidays and themes next.
September is more than just the bridge between summer and fall—it's also packed with a variety of special holidays and national days that offer unique opportunities for engaging content. By aligning your brand with these observances, you can create meaningful connections with your audience. Here are over 10 holidays and national days to highlight on your social media:
- Labor Day (September 4): Kick off the month with Labor Day, celebrating workers and the contributions they make. Share gratitude for your team, behind-the-scenes glimpses of your workplace, or promotions to mark the occasion.
- International Literacy Day (September 8): If your brand is connected to education, this is the day to spotlight. Share book recommendations, literacy statistics, or stories about the impact of education.
- Patriot Day (September 11): Honor the memory of the September 11 attacks by sharing messages of remembrance, unity, and support for first responders and those affected.
- Positive Thinking Day (September 13): Encourage positivity among your followers. Share motivational quotes, uplifting stories, or strategies for cultivating a positive mindset.
- National Guacamole Day (September 16): For food-related brands, this day is perfect for sharing guacamole recipes, hosting a cooking demonstration, or simply celebrating this beloved dip.
- American Business Woman's Day (September 22): Honor your women-owned business or even yourself today by showcasing your best products and services. This is a great opportunity to run a discount or highlight a recent achievement!
- First Day of Fall (September 23): Embrace the autumnal equinox by sharing content that welcomes the fall season. Showcase fall-inspired products, share autumn quotes, or post photos of changing leaves.
- World Tourism Day (September 27): If your brand is related to travel or local exploration, this day is perfect for sharing travel tips, destination highlights, or user-generated travel memories.
- National Coffee Day (USA - September 29): Celebrate the caffeine enthusiasts with posts about coffee, its benefits, and creative coffee recipes. Consider offering special promotions for coffee-related products.
- International Podcast Day (September 30): If you have a podcast or want to connect with podcast enthusiasts, share recommendations, insights, or sneak peeks into upcoming episodes.
- National Yoga Month (September): Throughout the month, share yoga tips, poses, and the benefits of incorporating yoga into daily routines. Consider hosting live yoga sessions or collaborating with yoga instructors.
- Hispanic Heritage Month (September 15 - October 15): Use this month-long celebration to honor and highlight Hispanic culture and achievements. Share stories, profiles, and insights related to Hispanic heritage.
- Self-Care Awareness Month (September): Encourage your audience to prioritize self-care. Share self-care tips, mindfulness practices, and insights on maintaining a healthy work-life balance.
- National Women's Health and Fitness Day (Last Wednesday of September): If your brand aligns with health and fitness, create content focused on women's wellness, fitness routines, and empowerment.
Each of these holidays presents a unique chance to engage with your audience in a relevant and meaningful way. Tailor your content to match the observance while incorporating your brand's voice and values.
By celebrating these holidays on social media, you'll foster a deeper connection with your followers and enhance your brand's overall engagement.
Sparking Conversations: Thought-Provoking Questions for September
Engaging your audience in meaningful conversations is a powerful way to build a sense of community and encourage interaction. As September unfolds, consider asking thought-provoking questions that resonate with the changing season and the themes of personal growth and transformation.
Here are over 10 questions to spark conversations on your social media platforms:
- What's one goal you're committed to achieving before the end of the year? Share your journey with us! #SeptemberGoals
- As the leaves change colors, what's one change you're embracing in your life right now?
- If September had a soundtrack, which songs would be on it? Share your favorite tunes that capture the essence of this season. 🍂🎶
- In the spirit of back-to-school season, what's a skill or subject you've always wanted to learn?
- Describe your ideal autumn day in three words.
- Share a book that has inspired you recently. Let's create a virtual book club for September! 📚
- As we approach the last quarter of the year, what's one thing you're proud of achieving so far in 2023?
- If you could have a conversation with your future self, what advice would you ask for? #FutureYou
- How do you plan to infuse self-care into your routine this September? Share your tips and rituals!
- The changing season often brings a shift in perspective. What's something you've learned or realized recently?
- Let's play a game of "This or That: September Edition"! Pumpkin spice latte or apple cider? Cozy nights in or adventurous outdoor outings?
- Share a memory from a past September that still brings a smile to your face. #SeptemberMemories
- Autumn brings an array of flavors. What's your favorite fall comfort food? Bonus points if you share a recipe! 🍁🍂
- Imagine you're embarking on a solo journey this September. Where would you go, and what experiences would you seek?
- In the spirit of gratitude, what's something small you're thankful for as we transition into fall?
By inviting your audience to reflect, share, and engage with these thought-provoking questions, you'll create a space where genuine connections and conversations can flourish.
Encourage the use of relevant hashtags to help users find and participate in these discussions, fostering a vibrant and engaged community on your social media platforms.
Sharing inspirational quotes on Social Media in September
Motivational quotes have the power to uplift spirits, motivate action, and create a sense of connection among your audience. As September unfolds, infuse your social media feed with quotes that welcome the changing season and the themes of growth, transformation, and embracing change.
Here are 10 excellent quotes to use on social media in September along with how different niches could use them:
- Life starts all over again when it gets crisp in the fall." – F. Scott Fitzgerald Niche: Fashion and Lifestyle Example: "Just like the leaves, our wardrobes are ready for a transformation. Embrace the beauty of change this September. 🍁✨ #FallFashion"
- "The future depends on what you do today." – Mahatma Gandhi Niche: Personal Development Example: "September is the perfect time to take small steps toward your goals. Remember, today's actions shape tomorrow's success. 💪🌟 #PersonalGrowth"
- "Change is the essence of life. Be willing to surrender what you are for what you could become." – Reinhold Niebuhr Niche: Self-Improvement Example: "Embrace change this September as a stepping stone toward your better self. Let go of what no longer serves you and make room for growth. 🌱🌼 #ChangeIsGood"
- "Autumn shows us how beautiful it is to let things go." – Unknown Niche: Mental Health and Wellness Example: "As the leaves fall, let go of worries and negativity. Embrace the healing power of nature's cycle and find serenity within. 🍂🍃 #WellnessJourney"
- "The only way to do great work is to love what you do." – Steve Jobs Niche: Entrepreneurship and Business Example: "September marks the start of a new season for your business. Pour your passion into every endeavor and watch greatness unfold. 💼🚀 #EntrepreneurLife"
- "Every new beginning comes from some other beginning's end." – Seneca Niche: Transitions and Changes Example: "As summer fades, let's remember that every ending is a chance for a fresh start. Welcome September with open arms and new beginnings. 🌅🌟 #NewBeginnings"
- "The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks." – Mark Zuckerberg Niche: Innovation and Technology Example: "Innovation thrives in the face of change. As September begins, embrace risks and chart a path toward transformation in your industry. 🚀💡 #InnovationNation"
- "Don't watch the clock; do what it does. Keep going." – Sam Levenson Niche: Fitness and Wellness Example: "Let the changing seasons remind us to keep moving forward. No matter the pace, progress is progress. Keep pushing, September warriors! 💪🏃♀️ #FitnessJourney"
- "The more you praise and celebrate your life, the more there is in life to celebrate." – Oprah Winfrey Niche: Lifestyle and Happiness Example: "Celebrate each day, big or small, this September. Find joy in the simple moments and let gratitude light up your path. ✨🌈 #GratefulHeart"
- "Nature does not hurry, yet everything is accomplished." – Lao Tzu Niche: Environmental Conservation Example: "In a world driven by pace, let's learn from nature's wisdom. As September unfolds, let's work towards a sustainable future, one step at a time. 🌿🌍 #SustainableLiving"
By sharing these inspirational quotes in different niches, you can tap into the diverse interests of your audience while weaving the essence of September's themes into your content. Use captivating visuals to complement the quotes and encourage engagement from your followers.
Conclusion: Embrace the September Social Journey
By crafting compelling content and celebrating special holidays, you can create a dynamic online presence that resonates with your audience in September. Sparking conversations and sharing inspirational quotes fosters connections that go beyond pixels and screens.
So, as you plan, prepare, and execute your social content for September, remember that every post is an opportunity to inspire, engage, and leave a lasting impact.
Ready to make the most of this transformative month? Elevate your social media game with Your Social Plan, our daily posting plan for September where your content is already done! Your Social Plan is a posting plan that makes growing on social media a breeze! Learn more and get started here.