One of the biggest challenges in social media marketing is consistently creating engaging content that resonates with your audience.
Great social media content doesn't just grow on trees, but fortunately, there are various tools, resources, and strategies to help you find social media content inspiration when you need ideas and even ready-to-post, high-quality content when you need content for your profiles fast!
7 Places to Find Great Social Media Content for Your Business
In this guide, we'll explore 7 lesser-known places for quickly finding social media content for your business that aligns with your brand and captivates your audience.
Using AI for Social Media Content Creation:
- Bounce it Off a Bot: Explore AI tools, like Chat GPT, that can generate free social media content for you. These smart bots can understand your brand voice and create posts that match your style. It's like having a digital assistant that knows exactly what to say.
- Stay Unstuck With AI for Content Creation: Get creative and don’t let your imagination limit what AI can do. Learn how to use Chat GPT for business to brainstorm, flesh out, and write incredible, unique social media content for your business. Getting great content out of Chat GPT depends heavily on knowing what prompts to put into this powerful tool. Learn the basics of Chat GPT for Business and you’ll never run out of social media content ideas.
- Visual Wizards: Some graphic design tools, like Canva’s Magic Studio, has features that specialize in using AI to create eye-catching social media graphics. Whether it's graphics, memes, or videos, let the AI magic spice up your social media game without needing a degree in design.
Social Media Monitoring Tools for Content Ideas:
- Scheduling and Monitoring: Platforms that offer scheduling capabilities also often provide features for monitoring social media conversations. Keep an eye on trending topics, relevant hashtags, and industry discussions to discover content that resonates with your audience.
- Brand Monitoring: Employ tools to track mentions of your brand and industry keywords across social media platforms. This method can help you identify popular content and trending discussions that you can incorporate into your social media content plan.
Embrace Buying Good Social Media Content:
Explore options such as purchasing content bundles or subscribing to a content subscription service. These strategies can provide a convenient and curated stream of content that aligns with your brand, saving you time and effort in the content creation process.
- Buy High-Quality Content Bundles: Ever thought about giving yourself a little treat? Invest in high-quality content bundles that align with your brand's vibe. It's like getting a box of handpicked goodies delivered to your doorstep—except it's virtual! These bundles often include diverse content types, ensuring you have a rich variety to share with your audience without the headache of creating it all from scratch.
- Subscribe to Content Memberships: Want a steady flow of awesome content without the hassle? Consider subscribing to a social media content membership created by professional designers. It's like having your own content genie—regularly delivering fresh, relevant material straight to you. These subscriptions often come with a mix of content types, visuals, post prompts, and even video content or reels, making the social media marketing part of your business a whole lot easier.
- Utilize Marketing Tools with Built-in Content: Imagine having a one-stop shop for all your marketing needs. Some marketing tools, like Socially Suite, come with built-in content features, making your social media marketing tasks easier than ever. These tools often provide access to a library of pre-made content, ready for you to customize and share. It's like having a secret weapon that saves you time and effort while ensuring your content stays on point with your brand.
Find Content Inspiration from Competitors and Industry Leaders:
- Competitor Analysis: Monitor the social media activities of your competitors. Analyze the type of content that receives high engagement and use it as inspiration for your own strategy. Take a look at what's working for them and see how you can incorporate it into your social media content plan.
- Industry Thought Leaders: Follow and engage with thought leaders in your industry. They often share valuable insights, trends, and content that can spark ideas for your own social media posts.
Use Content Creation Design Tools:
- Canva: Create eye-catching visuals and graphics for your social media posts. Canva offers TONS of templates so you never have to start a design from scratch and tools that make it easy to produce professional-looking content.
- Unsplash and Pexels: Access a vast library of high-quality, royalty-free images for use in your social media posts. These platforms are excellent for finding visually appealing content that aligns with your brand.
Use Content Curation Tools and Platforms:
- Aggregation Tools: Utilize tools that aggregate content from various sources, allowing you to follow and organize content from blogs, industry leaders, and publications in one centralized location. This approach helps you stay updated on the latest trends and news relevant to your niche.
- Save-for-Later Apps: Explore applications that enable you to save articles, videos, and web pages for later viewing. This method is excellent for curating a collection of content that you can share with your audience, accompanied by your insights and commentary.
- Personalized Magazines: Leverage platforms that create personalized magazines based on your interests. Establish boards related to your industry, and let the platform curate content for easy sharing on your social media channels.
User-Generated Content (UGC):
When you need powerful social media content fast, get your audience to make a little for you!
- Contests and Challenges: Encourage your audience to create content related to your brand by running contests and challenges. User-generated content provides authenticity and a steady stream of content created by your community.
- Branded Hashtags: Create unique hashtags to encourage your followers to share content related to your brand. Monitor these hashtags to find and showcase user-generated content on your social media channels.
Conclusion: Great social media content is everywhere if you know where to look!
As small business owners, the demand and search for consistently engaging social media content ideas is no easy feat. However, fear not, fellow Socially Inclined business owners! This post has unwrapped a sneaky treasure trove of strategies and resources to make your social media content creation tasks not just manageable but downright easy.
Now, let's talk about the game-changers—AI-powered social media content creation. Bounce ideas off a bot, like Chat GPT, to generate content that resonates with your brand voice. Don't limit your creativity—learn how to use tools like Chat GPT and graphic design wizards such as Canva's Magic Studio to infuse AI magic into your visuals, memes, and videos.
Dive into the world of buying content—indulge in high-quality content bundles, subscribe to content memberships, and leverage marketing tools with built-in content features. It's like having a personal genie that caters to your content needs, allowing you to focus on what truly matters—connecting with your audience.
Armed with these strategies and a sprinkle of creativity, you're not just creating an incredible social media content plan; you're creating experiences, starting conversations, and building a vibrant online community surrounding your brand. So, go forth, embrace the possibilities, and watch your social media presence get Socially Inclined!